Goodkindco
Founded 2019 · 61 employees on LinkedIn · 1 known investors
Goodkind is a contract manufacturer that produces physical products for its clients, positioning itself on customer satisfaction and reliability rather than unit volume. It emphasizes on-time delivery and building trust with its business partners.
Also known as GKCO Holdings, Inc · Goodkind Co · Goodkind Co – powered by Symrise · Texas Beauty Labs · The Goodkind Co.
Founders & leadership
Goodkindco was founded in 2019 by Shawn Freeman.
Investors · 1
Company profile
researched Aug 2026The Goodkind Co. is a contract manufacturer serving beauty and personal care brands, with capabilities spanning deodorant and hot-pour products, advanced skincare and body care. The company was founded in 2008 by Mary Berry as Texas Beauty Labs, an independent manufacturer of clean beauty products, and adopted the Goodkind Co. name in 2019 after being acquired by Austin fragrance company PHLUR. Following the acquisition, it operated for a period as "Goodkind Co – powered by Symrise," reflecting a partnership giving it access to Symrise fragrance and cosmetic ingredients for the indie beauty market, and it exhibited under that positioning at the Indie Beauty Expo in New York in 2019.
The company positions itself around client relationships and reliability rather than shipment volume, citing a Net Promoter Score of 78 and testimonials from brand customers including Dr. Squatch, RMS Beauty, Megbabe and Tone. Corporate materials on its website are attributed to GKCO Holdings, Inc. Its stated intake process addresses both new product development and brands seeking a new manufacturing partner for an existing formula, with questions covering opening sales orders, distribution plans and project timelines.
Founding story
Mary Berry founded the business in 2008 as Texas Beauty Labs, an independent manufacturer of clean beauty products.
Business model
The company manufactures products under contract for third-party consumer brands, covering new product development as well as production of existing formulas transferred from other manufacturers, across deodorant/hot-pour, advanced skincare and body care categories.
Traction
Reports a Net Promoter Score of 78 and multi-year client relationships, including one described by Dr. Squatch's COO as spanning more than five years. Explore Naturals, jointly launched with PHLUR, was launched on Amazon in under three months and reached annualized revenue of over $1M within the following three months. A third-party business directory lists the company at 10 employees and revenue in the $1–10M range.
Latest developments
The company's current website presents its capabilities across deodorant/hot-pour, advanced skincare and body care, reports a Net Promoter Score of 78, lists client testimonials from Dr. Squatch, RMS Beauty, Megbabe and Tone, and advertises open job postings.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An independent contract manufacturer in the clean beauty and personal care space, offering low minimums and customized, scalable formulation solutions for indie beauty brands, backed after 2019 by ingredient access through Symrise.
Emphasizes customer satisfaction over unit volume, citing a Net Promoter Score of 78, on-time delivery, transparency with clients, low order minimums and customized formulation capability.
Technology
Formulation and manufacturing capabilities in deodorant and hot-pour products, advanced skincare and body care, with access to Symrise fragrance and cosmetic ingredients following the 2019 partnership.
Go-to-market
Direct inquiries through its website contact form and careers channels, referrals from existing clients, industry press such as Beauty Independent, and trade show presence such as the Indie Beauty Expo in New York.
Consumer beauty and personal care brands, including early-stage and independent ("indie") brands as well as brands executing at retail scale; named clients referenced on its site include Dr. Squatch, RMS Beauty, Megbabe and Tone.
Geography
Operations in Texas; the company website lists an address at 900 E Old Settlers Blvd., Round Rock, Texas, while 2019 announcements described the business as based in Austin, Texas, and a directory listing gives an Austin address.
History
Founded in 2008 as Texas Beauty Labs by Mary Berry. In 2018 it partnered with PHLUR on body care development and the two jointly launched Explore Naturals, a natural deodorant line. In June 2019, concurrent with PHLUR's $7M Series A, PHLUR acquired Texas Beauty Labs and the business was renamed The Goodkind Co., subsequently marketed as "Goodkind Co – powered by Symrise." It later exhibited at the Indie Beauty Expo in New York in September 2019.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsGoodkind Co – powered by Symrise exhibited at the Indie Beauty Expo in New York City, showcasing clean beauty formulas with low minimums and customized solutions.
PHLUR Inc. acquired Texas Beauty Labs, an independent clean beauty contract manufacturer founded in 2008 by Mary Berry, concurrent with PHLUR's $7M Series A. The acquired business formally changed its name to The Goodkind Co.
Alongside the acquisition, Symrise partnered with The Goodkind Co. to provide access to its fragrance and cosmetic ingredients for the indie beauty community; the company was marketed as "Goodkind Co – powered by Symrise."
The company and PHLUR jointly launched Explore Naturals, an all-natural deodorant line, following an earlier collaboration on body care development. It launched on Amazon in under three months and reached over $1M annualized revenue in the following three months.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Goodkindcogoodkindco.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Goodkindco do?
- Texas-based contract manufacturer of deodorant, body care and skincare products for beauty brands.
- Who founded Goodkindco?
- Goodkindco was founded by Shawn Freeman in 2019.
- Who are Goodkindco's investors?
- Goodkindco's investors include Next Coast Ventures.