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GoodAction
Techstars '24Lawrenceville, US · Founded 2021 · 10 employees on LinkedIn · 1 known investors
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GoodAction is a platform that enables organizations, volunteers, and individuals to record, verify, and share their community and civic contributions, building permanent profiles of verified impact across volunteer hours, fundraising, advocacy, and events.
Also known as Good Action
Founders & leadership
GoodAction was founded in 2021 by Gbenga Arotiba , MBA.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026GoodAction operates a social impact platform that lets individuals, nonprofits, corporations and faith communities record, verify and publish community and civic contributions. Users log volunteer hours, community events, fundraisers and advocacy actions; organizations, community leaders and peers then verify those entries. Verified actions accumulate into a "Good Identity" profile that displays an impact score, level, volunteer hours, communities led, actions led, lives touched and funds raised, and is intended to serve as a portable, timestamped record of a person's civic activity.
On the organizational side, the platform positions itself as "community as a service," providing volunteer management and verification, program and community creation, real-time impact reporting, donor and supporter engagement, and cause-matching for values-aligned groups. Corporate offerings center on employee and partner action tracking and visible community outcomes for CSR programs. Product areas visible on the site include program discovery, community and network discovery with public and paid privacy settings, a community leader dashboard, and an AI assistant referenced as "Good AI" used for reporting and social media tasks. Third-party listings characterize the company as an AI-powered SaaS platform for fundraising, volunteer coordination and impact reporting, and as a platform intended to align initiatives with the United Nations Sustainable Development Goals, with real-time impact measurement and reporting aimed at ESG performance and talent retention.
Founding story
GoodAction was founded in 2021 by Gbenga Arotiba, MBA, who serves as CEO and Founder and is listed in the Georgia Tech CREATE-X portfolio under the Management of Technology program.
Business model
GoodAction is described as a B2B software business offering a SaaS platform on subscription and freemium terms, with free sign-up for individuals and paid platform offerings positioned toward nonprofits, corporations, faith communities and teams. The company frames itself as a marketplace for impact that connects corporations with aligned nonprofits, with nonprofits acting as initiators of causes and corporates and individuals responding through action, encouragement or support.
The platform is offered on a freemium basis with free individual sign-up and subscription SaaS for organizations, described in third-party classification as a B2B subscription model.
Traction
External listings classify GoodAction as pre-seed with a team size of 1-10 and report total funding raised of $125,000 through accelerator participation. The company's public programs and communities directories each display zero listings.
Latest developments
Accelerator participation dated January 22, 2024 is recorded as the company's most recent funding activity. The public program and community directories on the site currently display zero listings.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
GoodAction is a private, early-stage company classified as enterprise software with vertical SaaS, ESG analytics and digital identity characteristics. It is listed at pre-seed stage with a small team and is compared with volunteer and corporate-giving platforms including POINT Global, Millie and Civic Champs.
The company distinguishes itself from donation and CRM platforms by positioning as social infrastructure for good, likened to "LinkedIn for good" or the "LinkedIn of philanthropy." Stated differentiators are storytelling at the core of each initiative, a marketplace connecting corporations with aligned nonprofits, a people-driven community approach, and fast engagement with causes backed by measurable outcomes. The verified, compounding "Good Identity" record is presented as the central product distinction versus spreadsheets, email threads, social posts and PDF reports.
Technology
The platform combines action logging, peer and organizational verification, timestamping, gamified scoring and levels, and a public impact profile, with dashboards for community leaders and real-time impact reporting for organizations. An AI component, referenced as "Good AI," is described as supporting reporting and social media work, and the company is classified externally as operating at the AI application layer.
Go-to-market
The site offers free self-serve sign-up for individuals ("Start your Good Identity," no credit card required) alongside organization-facing entry points including a platform overview, partnership inquiries and demo booking. Segmented pages address individuals, nonprofits and organizations, corporations and teams, and faith communities, and an interactive "10% Test" is used to route individuals to an impact role.
Nonprofits and other mission-driven organizations, corporations and employee teams running CSR and social impact programs, faith-based and values-aligned communities, and individual volunteers and community organizers.
Geography
Listings place the company in Lawrenceville, Georgia; Atlanta, Georgia; and Nantes, France. Platform activity examples on the site reference locations including San Francisco, Chicago and New York.
History
The company was founded in 2021. It is associated with the Georgia Tech CREATE-X startup launch program, which lists GoodAction in its portfolio under founder Gbenga Arotiba, and with Techstars, which lists the company on its job board at pre-seed stage. Accelerator participation is recorded in August 2022 and January 2024. Company listings place operations across Lawrenceville and Atlanta, Georgia, and Nantes, France.
Risks & controversies
The company is listed at pre-seed stage with an employee range of 1-10 and a reported employee count of one, and total disclosed funding of $125,000 from accelerator participation. The platform's public program and community directories currently show zero listings, and impact figures presented on the homepage are accompanied by illustrative example profiles.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as GoodAction.
Timeline · 2
launches, deals, and filingsAn accelerator event dated January 22, 2024 is listed as GoodAction's most recent funding activity.
An accelerator round is listed for GoodAction, with Techstars and CREATE-X named among the company's accelerator investors.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- GoodActiongoodaction.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does GoodAction do?
- GoodAction is a social impact SaaS platform for recording, verifying and reporting volunteer, fundraising and advocacy activity.
- Who founded GoodAction?
- GoodAction was founded by Gbenga Arotiba , MBA in 2021.
- Who are GoodAction's investors?
- GoodAction's investors include Techstars.
- Where is GoodAction headquartered?
- GoodAction is headquartered in Lawrenceville, US.