GolferX

GolferX is a digital commerce platform that personalizes the golf equipment shopping experience across in-store and online channels. Shoppers answer a short set of questions about their golfing habits, handicap or average score, swing tendencies (such as their typical miss with the driver) and preferences; the system then analyzes the responses — including current equipment and performance, ball flight and trajectory, and distance gapping — to build a golfer profile and generate clubhead and shaft recommendations.

Recommendations are matched against the retailer's live inventory so that only clubs actually in stock are surfaced, and the platform can cover used and late-model equipment as well as new clubs. GolferX is delivered through in-store kiosks and through integration with a retailer's e-commerce site, and it also captures fitting data that retailers can use for customer relationship management and operational planning. The company states its AI recommendations were developed in collaboration with PGA professionals and master club fitters.

Business model

GolferX sells its AI fitting and recommendation platform to golf retailers, which deploy it as in-store kiosks and as an integration on their e-commerce sites; the product is positioned as a way to automate fittings, lift conversion and reduce returns, and it also generates customer fitting data for the retailer.

Traction

GolferX reports that stores using the platform have seen a 30% increase in sales and a 40% reduction in returns. At 2nd Swing's Minnetonka, MN location, in-store driver sales rose by over 13% year over year in the first three weeks after implementation. The 2nd Swing AI deployment draws on a selection of more than 150,000 new and used golf clubs.

Latest developments

2nd Swing Golf launched 2nd Swing AI, a free fitting system powered by GolferX that produces clubhead and shaft recommendations in minutes and is linked to the retailer's in-stock inventory, with items shipping in as soon as 24 hours.