ごっこ倶楽部 (Gokko Club)

GOKKO Inc. (株式会社GOKKO), which operates under the creator-collective name ごっこ倶楽部, is a Tokyo-based entertainment company positioned around "Next Entertainment." Its core activity is producing vertical short dramas built around the theme of "small forms of love that are easily forgotten in everyday life," a format the collective has been making since its formation in May 2021. The company states that it ranks first in Japan within the short-drama category on views, followers and likes.

Beyond production, GOKKO runs two additional lines of business. POPCORN is a vertical short-drama platform positioned under the concept of delivering emotional experiences in spare moments, with episodes running roughly one to three minutes and content supplied by emerging creators. The company also sells "drama promotion," in which corporate marketing messages are embedded in drama content, primarily for national advertisers. GOKKO publishes a continuous slate of titles on its site, with releases such as 君と僕の歌。, ドッペルマリッジ, DQNの星に嫁ぎました, 救世主 and ヤンキー受付嬢は真面目な彼に恋をした？！ listed as on air between June and July 2026.

Business model

GOKKO combines owned short-drama production with a distribution platform and a client-funded promotion business. Corporate clients commission branded drama content ("drama promotion"), while the POPCORN platform aggregates short-form episodic content from emerging creators for consumer viewing.

Company-stated activities include paid drama promotion work for corporate clients, alongside its own short-drama content and the POPCORN platform.

Latest developments

In June 2026, GOKKO announced a collaboration with Asahi Soft Drinks' "Calpis" brand on a short-drama series depicting high-school students' after-school lives, and reported that an interview with representative director Satoshi Tanaka was published in the media outlet ビジョン図鑑. New drama titles were listed as going on air through July 2026.