GoFlyy

GoFlyy is a Burbank, California-based logistics technology company that provides on-demand delivery and returns for fashion, wellness and e-commerce brands. Couriers pick up purchases and bring them to shoppers the same day, and collect items the shopper does not want for return to the retailer, positioning the company in last-mile delivery and reverse logistics rather than broad e-commerce fulfillment.

A central feature is a try-on experience in which a shopper can receive multiple sizes or styles of an item, keep what fits, and have the remainder picked up within 48 hours and returned to the retailer. For some retailers GoFlyy manages additional steps in the reverse-logistics chain, such as taking returned products to the laundry. The founder describes the offering as a concierge delivery experience built around real-time support and status updates for both shoppers and retailers.

The company has also moved toward software: as of late 2024 it was testing a product that would let consumers receive two sizes of the same garment at a fraction of the cost without the extra unit being recorded as a full sale for the retailer, addressing a measurement and margin problem the founder encountered at Nordstrom. Stated goals for the software include understanding why customers return items, reducing return rates, keeping textiles out of landfills, and lowering retailer costs.

Founding story

Joresa Blount conceived GoFlyy while working at Nordstrom and freelancing as a technology journalist before the pandemic. Interviewing technology founders showed her that entrepreneurs were often driven by problems rather than prior experience, and she had her own: as a frequent traveler who forgot or mispacked items, she wanted a service that would buy and deliver what she needed quickly. Observing the flow of packages at a fashion retailer reinforced the idea that someone could pick up an online purchase and bring it to the shopper. Separately, she saw that returns were an unsolved problem at Nordstrom, where online buy-two-sizes-return-one behavior distorted sales tracking. The COVID-19 pandemic in 2020 created the opening to launch the business.

Business model

GoFlyy sells its same-day delivery and returns service to retail brands rather than directly to shoppers. Retailers pay either a subscription fee scaled to the number of deliveries and pick-ups they expect in the cities GoFlyy serves, or a per-volume fee that is better suited to smaller retailers. The company operates the courier-facing logistics itself, including handling the full returns process and, for certain retailers, taking products to the laundry. It is also developing a software layer intended to reduce returns and to let consumers order multiple sizes without the extra items counting as a full purchase for the retailer.

Revenue comes from retailers via a subscription fee tied to the number of deliveries and pick-ups needed in the cities GoFlyy covers, or alternatively a volume-based fee aimed at smaller retailers.

Traction

The company has worked with 35 retailers, among them Armoire, Shein and Revolve Group, and signed UrbanStems as a Los Angeles client in 2023. Service coverage reached Los Angeles, Seattle and New York with Washington, D.C. planned. Headcount is reported at 7 (February 2024) and 2-10 in company databases.

Latest developments

In October 2024 the Los Angeles Business Journal reported that GoFlyy was testing a software product that would allow consumers to receive two sizes of the same piece of clothing at a fraction of the cost without it being counted as a full purchase for the retailer, part of a broader aim to reduce returns and keep clothing out of landfills. The company had by then worked with Armoire, Revolve Group and floral brands on same-day delivery.