Goally

Goally sells a dedicated Android tablet and accompanying app system, marketed as the "Daily Skills System," for children roughly aged 2 to 8, including children with developmental differences such as ADHD, autism and Down syndrome. The device runs a closed ecosystem with no app store, web browser, social media, YouTube or advertising, and uses a lower-brightness screen (370 nits) that the company positions as lower-stimulation than mainstream consumer tablets. Hardware is offered in 8-inch (P3) and 10-inch (P4) versions, with a foam case included and accessories such as straps and replacement units sold separately.

The software bundle combines Goally-built apps with curated third-party titles. Goally's own apps include CoPilot (executive function: chore charts, checklists, visual schedules with points and rewards), Mood Tuner (emotional regulation), Word Lab (speech; first 50 words), Penguin Pen (letter and name writing), Goal Mine (interactive video classes on hygiene, safety and social skills) and Polar Bank (money identification and counting). Curated partner content includes Khan Academy Kids, PBS Kids and Moose Math, alongside hundreds of interactive video classes and low-stimulation streaming video such as meditation, ASMR and nature walks. A companion parent app provides progress reporting, parental controls and unlimited accounts, and purchases include one-on-one coaching calls and access to a private parent support group.

The product originated as a smart clock designed to guide a child through daily routines and to translate behavioral-science techniques (goal setting, points and reward progressions) into a format parents can sustain at home. Families receiving a device are prompted to schedule a consultation with a trained behavioral therapy professional to configure goals, rewards and a progression plan that changes as the child develops.

Founding story

Co-founder Sasi Movva began developing the product after trying sticker charts and tracking apps to help his own son with ADHD build sustainable routines and manage daily tasks, with none of the existing approaches working. An engineer, he built a device to guide his son through daily routines; after speaking with other parents and therapists he concluded it could work for other families. He recruited two engineering friends, and Goally was formed a few months later. Daragh Brangan is a co-founder and served as chief marketing officer.

Business model

Hardware-plus-subscription: families buy a dedicated tablet bundle that includes an initial period of app and video access, then pay a recurring app subscription. Bundles range from $295 (8-inch Daily Skills System) and $395 (10-inch) with six months of Goally Apps and Goally TV included, to two-year subscription bundles at $439 and $539 and SGD configurations at $511 and $611 that include three years of apps. After the included period, apps renew at about $6 per month, with a $72 annual apps-renewal SKU listed. Replacement tablets ($259 for 8-inch, $359 for 10-inch) and accessories such as cases ($39) and a tablet strap ($29) are also sold.

Direct-to-consumer hardware sales bundled with prepaid app/video access, followed by recurring subscription revenue for the Goally app suite (approximately $6 per month, or $72 per year), plus accessory and replacement-device sales.

Traction

The company reports parent-reported outcomes after 90 days of use: 77% more independence, 69% fewer meltdowns and 64% less parent stress. It also cites a 4.9/5.0 average rating and endorsements from pediatric psychologists, therapists, an education director and a behavior consultant.

Latest developments

The current product line centers on the 10-inch P4 tablet, described as significantly faster and more energy efficient than prior hardware, alongside the 8-inch P3, with bundles offering six months, two years or three years of Goally Apps and Goally TV.