/Companies

Go To-U

Techstars '20

Los Angeles, US · Founded 2019 · Delaware corporation · 66 employees on LinkedIn · 3 known investors

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Go-Tou works on decarbonizing transport systems by addressing carbon emissions from mobility and freight. The company focuses on solutions to support the transition to sustainable transport and meet 2050 climate commitments.

Also known as Go To U · GO TO-U · GO TO-U INC. · GoTo-U

Founders & leadership

Go To-U was founded in 2019 by Lyubov Artemenko.

LALyubov Artemenko
Lyubov ArtemenkoFounderShe has over 10 years of experience in research, business strategy, and e-mobility and EV charging infrastructure development.
ND
Nazar DavydaNamed on SEC filing
MM
Massimo MuzziNamed on SEC filing
OA
Olena ArtemenkoNamed on SEC filing
JL
Joachim LattaNamed on SEC filing

Investors · 3

Reported raises · per SEC filings

Form D private placements

$1.1M disclosed across 1 round · 2023

▶$1.1MraisedAug 2023 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Nazar DavydaExecutive Officer, Director, Promoter
  • Massimo MuzziDirector
  • Olena ArtemenkoDirector
  • Lyubov ArtemenkoDirector
  • Joachim LattaDirector
Amount sold
$1.1M
First sale
Aug 2023
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

GO TO-U develops a hardware-agnostic operating system for electric vehicle charging management. The platform is aimed at charge point operators (CPOs) and other site hosts, providing tools to run and monetize charging networks, and a companion consumer application for EV drivers to locate, reserve, start, monitor and pay for charging sessions.

The operator-facing Business Suite includes marketing tools intended to increase station utilization, white-label branding of the platform, API integration with third-party systems, roaming capabilities to extend network reach, integrated payment terminals, and Omni Analytics, an AI-based tool for analyzing and optimizing charging infrastructure. The company also offers a migration service that handles data transfer and hardware setup for operators moving existing chargers onto its platform. Reported platform figures include 99.99% uptime, 84% location activity and a stated payback period of 1.5-2 years.

On the driver side, the GO TO-U mobile app provides a map of charging stations with filtering by operator, connector type and charging speed, filtering by nearby infrastructure such as hotels, restaurants and groceries, a route planner that recommends charging stops based on vehicle battery capacity and current charge level, one-click session start, active monitoring of connector availability (up to three stations at once, for a maximum of 12 hours per charge), advance slot reservation, an in-app wallet and balance top-up, card payments, charging history, and partner offers at selected locations. The Android app has surpassed 100,000 downloads.

Business model

GO TO-U licenses its charging management software to charge point operators and site hosts, positioning itself as the operating system layer above third-party charging hardware. Complementary offerings include white-label deployments, API integration, roaming connectivity and integrated payment terminals, alongside a consumer app that carries advertising and in-app purchases and supports a wallet-based balance for charging sessions.

Software platform provided to charge point operators, with in-app purchases and advertising present in the consumer application; drivers pay for charging sessions and reservations through an in-app balance, wallet or card payments.

Traction

The Android driver app reports more than 100,000 downloads. The company publishes platform performance figures of 99.99% uptime and 84% location activity, and tracks CO2 avoided through charging on its platform.

Latest developments

The GO TO-U driver app continues to be maintained, with version 7.4.3 released in September 2026 containing bug fixes and minor improvements.

▸Full profile — market position, technology, go-to-market, geography

Market position

Supplier of charging management software competing with other EV charging platform providers, differentiating on advance reservation functionality and hardware-agnostic integration.

The company positions Advanced Reservation Technology, which allows drivers to reserve charging slots ahead of time, as a feature it claims is unique on the market, and pairs it with real-time availability monitoring ("Green Pin" reservable locations and "Blue Pin" live availability) in its driver app. Hardware agnosticism, roaming and white-label options are also presented as core points of distinction versus other charging software providers.

Technology

A hardware-agnostic charging management platform that integrates with a range of charging station models. Distinguishing components include Advanced Reservation Technology (ART), which lets drivers book charging slots in advance even when a charger is occupied, and Omni Analytics, an AI-driven analytics tool for infrastructure optimization. The driver app adds real-time connector monitoring, a battery-aware smart route planner, and wallet and card payment handling. The company states GDPR compliance and 24/7 support.

Go-to-market

Direct sales to charging operators and businesses through demo requests and a partner programme, supported by a migration service for networks switching from other platforms, and consumer distribution of the driver app through mobile app stores.

Charge point operators, workplaces, fleet operators, hospitality businesses, residential properties, shopping centres, gas stations and car dealerships, plus individual EV drivers using the consumer app.

Geography

The company operates from Los Angeles, California, where GO TO-U INC. is listed at 3415 S Sepulveda Blvd Ste 1100, and states that its driver app connects users to charging networks and operators across multiple regions.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Android app downloadsSep 2026100,000 downloads
Location activityJan 202684%
Platform uptimeJan 2026100%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Legal entities · 1

corporate structure
Go To-UDelaware

▸Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Go To-U do?
GO TO-U is an EV charging management operating system for charge point operators, with a reservation-based driver app.
Who founded Go To-U?
Go To-U was founded by Lyubov Artemenko in 2019.
Who are Go To-U's investors?
Go To-U's investors include Angel One, SID Venture Partners, Techstars.
How much funding has Go To-U raised?
Go To-U has disclosed $1.1M raised across 1 round.
Where is Go To-U headquartered?
Go To-U is headquartered in Los Angeles, US.