Glowtify
Founded 2022 · 26 employees on LinkedIn · 3 known investors
Glowtify builds an AI-powered marketing and growth platform with generative features that helps brands with organic and paid search, social media, and content marketing. It serves consumer and e-commerce brands looking to scale their marketing and customer acquisition.
Also known as Glowtify
Founders & leadership
Glowtify was founded in 2022 by Marc Allard, JP Arcand, Olivier Fradette-Roy, and Alexandra Lefort.




Investors · 3
Company profile
researched Aug 2026Glowtify offers an AI-based marketing platform that the company describes as a marketing operating system, combining strategy, content creation, publishing, promotion and analytics in a single product. The system builds an annual marketing strategy around a customer's goals, audiences and key calendar moments, selects core channels and a publishing cadence tied to sales objectives, and then produces and distributes on-brand content such as social posts, articles, newsletters and ad copy. Publishing is handled from a single command center that schedules, routes for approval and pushes content to the channels a customer operates, including LinkedIn, Instagram, email newsletters and the customer's website. An analytics component, referred to as The Analyst, summarizes channel performance in plain language with recommended next steps.
The platform is positioned around visibility in both traditional search and AI assistants: Glowtify states that its output is intended to make customers appear in answers from Google, ChatGPT, Claude and Gemini, citing the customer's own website and published content, so that the business appears on buyer shortlists and receives quote requests and RFQs. A "Business DNA" concept is used to capture a customer's voice, products and buyer profile so generated content reflects the specific trade. A mobile application allows staff to capture images and video in the field, at the factory or at trade shows, upload them to the workspace, receive AI-suggested captions and publish in a few steps.
Alongside the software, Glowtify provides a premium marketing advisory layer: named specialists in social media, email marketing, SEO and generative engine optimization, executive branding and end-to-end strategy act as an extension of the client team, with a strategist assigned to the client's industry and an editor reviewing every piece before publication. The company describes a structured first-year onboarding path: activation of channels in month one, traction in months two to three, growth and consistent appearance in search and AI answers in months four to six, and category authority in months six to twelve.
Business model
Glowtify sells a subscription-style marketing platform bundled with human marketing advisory services, positioning itself as an alternative to hiring in-house marketing staff or engaging agency retainers. The site advertises plans and a book-a-demo sales motion, and states there are no hidden fees.
Traction
The company states that businesses across North America use the platform. Client portfolio averages reported for June 2026 include a 51% average year-over-year increase in client visibility across 23 clients (FY2026 Q4), 9x growth in quarterly reach, and an average of more than 19 pieces of content published across all channels per quarter. A featured case study covers B45 Baseball, and Québec Tech published a success story on Bessette's use of the platform.
Latest developments
In June 2026 Glowtify published a Summer Release covering marketing strategy, paid ads and an improved calendar, and it promotes a new mobile app for capturing field photos and video and converting them into publishable content.
▸Full profile — market position, technology, go-to-market, geography
Market position
Glowtify positions itself against traditional marketing agencies and in-house hires, arguing that referral-driven companies with long-standing credibility are invisible in online search and AI-generated answers. Supporting claims cite Forrester research that 70% of B2B buying occurs before a vendor is contacted and Thomas data that 98% of industrial manufacturers generate leads online.
Glowtify combines automated AI content production and multi-channel publishing with assigned human strategists and editors, and emphasizes visibility inside AI assistant answers (generative engine optimization) in addition to conventional search, targeting trades and industrial sectors where it claims agencies lack domain understanding.
Technology
The product uses generative AI to produce marketing strategy, on-brand written content, captions, ad copy and campaign plans, drawing on a "Business DNA" model of the client's voice, products and buyers. It includes multi-channel scheduling and publishing, a campaign calendar, and automated analytics reporting. Content is optimized both for search engines and for generative engines such as ChatGPT, Claude and Gemini, with human editors reviewing output before publication.
Go-to-market
Sales run through a demo-request motion on the company website, supported by case studies, published resources on generative engine optimization and product releases, and third-party success-story coverage. Onboarding is presented as fast, with a client's first content published within weeks.
Established B2B, industrial and manufacturing businesses that have historically grown through referrals and lack an internal marketing owner, including specialty equipment manufacturers and contractors. Cited examples include B45 Baseball, a specialty sports equipment manufacturer, Divex Marine, a commercial diving contractor, and Bessette.
Geography
Serves clients across North America, with referenced clients and examples in Quebec and Eastern Canada.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsGlowtify announced a product release covering marketing strategy, paid advertising and an improved content calendar, among other updates.
Glowtify introduced a mobile app that lets users upload photos and videos from offices, job sites, factories or trade shows, generates suggested captions, and posts them to connected channels.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Glowtifyglowtify.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Glowtify do?
- Glowtify is an AI marketing operating system that plans, creates, publishes and measures content for B2B and industrial businesses.
- Who founded Glowtify?
- Glowtify was founded by Marc Allard, JP Arcand, Olivier Fradette-Roy, Alexandra Lefort in 2022.
- Who are Glowtify's investors?
- Glowtify's investors include Graphite Ventures, Accelia Capital, Sproutx.

