Givesmart

Market position

GiveSmart describes itself as an industry-leading fundraising and donor management solution, citing more than 8,000 nonprofit and school partners, over $8 billion raised (with a separate figure of $14+ billion cited on its pricing page), a 95% customer satisfaction rating, a 98% support happiness rate and more than 100 staff. It names OneCause among competing event fundraising platforms and states that 8 in 10 customers choose GiveSmart over competitors based on feature comparison. Customers referenced on its site include UNCF, the American Lung Association, Children's Hospital Colorado, Big Brothers Big Sisters, Girl Scouts, Make-A-Wish, Habitat for Humanity Sacramento, Special Olympics New York, the James Beard Foundation and the YMCA of Greenville.

GiveSmart positions itself around bundled functionality and support: it states that features such as text-to-donate, unlimited peer-to-peer campaigns, unlimited users and admins, customizable embeddable donation forms, digital wallet payments, real-time reporting and dozens of integrations are included in every plan rather than sold as add-ons, and that under its annual subscription it charges no transaction or ticketing fees. It also emphasizes support availability outside standard business hours, a donor CRM included within the same platform, high security and privacy standards, and a claim of having hosted more auctions than any other provider. The company cites customer comparisons against competitor OneCause on ease of use for administrators and guests.

Technology

A cloud-based platform spanning GiveSmart Events and Fundraise, with branded event and campaign pages, embeddable donation forms, mobile bidding, text messaging and text-to-donate, in-platform payment processing and digital wallet payments, livestream and one-screen "backstage" event management, real-time reporting dashboards and Google Analytics support, and a donor CRM featuring households and groups, custom reporting and typo-tolerant elastic search. Integrations include Salesforce and other CRM, livestream and analytics tools.

Go-to-market

The company markets directly to nonprofit and school fundraising teams through its website with demo requests, expert consultations, on-demand product tours, and self-service plan sign-up. It publishes a content library of fundraising guides, case studies, webinars, buyer's guides and industry research (for example, "The State of Nonprofit Fundraising, Technology and Operations") and a regularly updated blog on campaign ideas, and runs competitive switching campaigns aimed at users of rival fundraising platforms. Sales support includes dedicated implementation, assigned client success managers, and 24/7 phone, chat and email support.

Nonprofits, schools, foundations and associations of varying size, from large global nonprofits to smaller local organizations, including newer or smaller groups that prefer transaction-based pricing and established nonprofits with consistent fundraising volume seeking fixed costs.

Geography

GiveSmart serves organizations in the United States, with customers cited across states including New York, Colorado, Florida, California and South Carolina. Its parent, Momentive Software, reports serving organizations in over 30 countries.

History

GiveSmart operates as a brand of Momentive Software, which describes itself as supporting more than 30,000 purpose-driven organizations across more than 30 countries with cloud-based software for events, careers, fundraising, financials and operations. GiveSmart is led by General Manager Steve Greanias alongside Momentive Software executives including CEO Mike Hendricks, COO Mike Shea, CMO Susan Gilmartin and Chief Product and Development Officer Dustin Radtke.