Giide

Giide develops software for creating and publishing interactive, audio-led content used for workplace learning, marketing, communications and sales enablement. Users record or upload audio, or generate it with AI, and layer in images, GIFs, videos, links, polls, maps and calls to action to build "giides" — vertical scrolling feeds combining audio with multimodal elements. Each feed has a unique URL for linking or embedding and can be published publicly or password-protected for proprietary material, with built-in tracking of interactions and engagement.

The company positions the product as an "owned media" operating system: rather than distributing through social feeds and algorithms, brands and creators deliver content directly to their audience and retain ownership of distribution, audience relationships, engagement data and monetization through subscriptions, premium content and experiences. At launch the product was framed as an interactive audio-learning application for busy professionals — described as a podcast and workshop combined — accompanied by an authoring platform for converting existing content such as podcasts and PDFs into audio-guided experiences, with mobile apps for Android and iOS and planned voice-assistant, LMS and Slack integrations. Company leadership has drawn heavily on backgrounds in the advertising agency world.