Getninjas

GetNinjas operates an online marketplace and mobile app in Brazil that connects consumers seeking services with registered service professionals. A customer describes the job needed through the website or app and, according to the company, is contacted by up to four evaluated professionals — on average within an hour — who then negotiate price directly with the customer. The company states it offers more than 500 types of services across categories including home renovation and repairs, domestic services, technical assistance for appliances and electronics, design and technology, events, fashion and beauty, health, lessons and tutoring, consulting (legal, accounting, translation, investment advisory) and automotive services.

On the supply side, professionals use a separate app, "GetNinjas para Profissional," register a profile, and purchase packs of coins to unlock contact details for individual service requests in their category and geographic area. The professional-facing product also includes a training platform (Ninja Academy) and a partner-discount program (Ninja Club), with 24-hour support. The company describes itself as the largest online services-hiring platform in Brazil.

In its early stage the platform had a narrower, more digital-services orientation: it began in December 2010 under a different name as a Fiverr-style fixed-price marketplace, then removed the price cap, broadened into all service types and launched that version publicly in October 2011. By 2013 categories spanned trades and consumer services such as mechanics, manicurists, nannies, illustrators and tutors.