Gether

Gether is an AI-powered family organiser delivered as a web application rather than a downloadable mobile app, accessible from phones, laptops and tablets via a browser at app.gether.life. Parents forward family-related content — school emails, newsletters, WhatsApp messages, photos of paper notes and invitations — to the service, which extracts the relevant events and tasks and schedules them automatically into a shared family calendar, to-do list and reminder set. The system is positioned to filter by relevance, for example surfacing only items applicable to a child's specific year group.

Features described by the company include smart sorting of emails and newsletters, automatic scheduling of events and tasks, intake across multiple channels (email, SMS, MMS, WhatsApp, Facebook and Instagram), daily SMS roundups of the next day's events and due tasks at a user-customisable time, one-way or two-way calendar sync with Google Calendar and Apple Calendar, and automatic attachment of Google Maps locations and directions links to events. Gether states it can read a wide range of file types including JPG, PDF, HEIC, PNG, ICS, documents, spreadsheets, presentations and links to HTML files, including photographs of handwritten invitations or school notes. A personal dashboard displays upcoming events, tasks and notes, and access can be shared with a partner, co-parent and caregivers such as grandparents or au pairs.

On privacy, the company states that data is encrypted in transit and at rest, that it does not sell or share personal information, that strict access controls limit visibility to the user and people they choose, and that users can delete their profile and family details at any time; it also notes the use of anonymised, non-identifying details such as device types through platforms including Meta for advertising purposes.

Founding story

Co-founder and CEO Elly Bartens, a working mother of two, found herself repeatedly missing school commitments such as library days, pyjama days and gold coin donations amid a stream of school emails, WhatsApp messages, newsletters, sports schedules and party invitations. She and her sister, Claire Waring, set out to address the resulting mental load and anxiety. Company research cited on its site states that ninety percent of women feel solely responsible for their family's schedule and spend around 520 hours a year on this invisible labour, and frames the opportunity against an estimated $12 trillion in GDP from equal workforce participation.

Business model

Gether sells a consumer subscription to its web-based family assistant. Plans start at $4.90 per month, with an entry tier covering up to two users, 50 emails and daily email reminders, and subscriptions providing access for a user plus partner, co-parent and caregivers. A 14-day free trial is offered and can be cancelled at any time.

Recurring consumer subscription revenue from tiered monthly plans starting at $4.90 per month, preceded by a free trial.

Traction

The company reports that families from more than 50 countries signed up in the past year, an average customer rating of 4.7 stars, that 92% of customers experience fewer missed appointments, and that users save 100+ minutes per week. It has published customer stories and was featured by HuffPost around Mother's Day.

Latest developments

Gether announced five new features: message intake via WhatsApp, Instagram, Facebook, SMS and MMS, and the launch of Apple iCloud Calendar sync in addition to existing Google Calendar sync. The company also published a customer story on a four-child household and a post on the growth of AI-powered family organisers, and was featured by HuffPost for Mother's Day.