Getcha
2 known investors
Korean online platform for comparing new-car quotes, discounts, leases, long-term rentals and auto financing.
Also known as (주)겟차 · Getcha Co., Ltd. · 겟차
Investors · 2
Company profile
researched Aug 2026Getcha (겟차, operated by Getcha Co., Ltd.) is a South Korean new-car purchasing platform that aggregates vehicle prices, dealer discount promotions and auto-finance products so buyers can compare and complete a purchase online. Through its mobile web, Android and iOS apps, users can view real-time discount and promotion information collected from certified dealers nationwide, request 1:1 consultations, compare lease and long-term rental quotes from multiple finance companies, and complete contracting online, including electronic contract signing after mobile identity verification.
Beyond quote comparison, the company operates an "Auto Cashback" service that returns cash on card payments for vehicle purchases, a corporate-vehicle quotation service for companies of any size, a resale option for corporate lease/rental vehicles, and an owner community where prospective buyers ask questions and existing owners post reviews, maintenance costs and known vehicle defects. A related "Getcha Care" exterior-care service covering exterior damage for up to one year from delivery was launched in 2024. The company positions itself as evolving from a new-car quote marketplace into an auto fintech platform, aggregating pricing from roughly 20 finance companies in real time to recommend and compare financing products, and it established an AI Lab in 2025.
Business model
Getcha operates a marketplace that connects new-car buyers with affiliated certified dealers and finance companies, collecting and processing large volumes of vehicle and discount price data in real time and monetizing the resulting purchase and financing transactions; its recruiting materials cite an addressable market in which Korean vehicle transactions exceed KRW 70 trillion annually and auto finance commissions exceed KRW 1.1 trillion annually.
Revenue is generated around brokered new-car transactions and auto financing arranged through the platform (lease, long-term rental, installment and card-based purchases), together with in-app advertising in the mobile app.
Traction
Reported metrics include 1M+ Android downloads and a 4.7 App Store rating from about 3,500 ratings, more than 10 million cumulative quotes, 300,000 monthly active users, 16,000 monthly purchase consultations as of February 2025, revenue growth of 170%-380% per year over three years, revenue rising from KRW 12.7 billion to KRW 21.8 billion (72% growth) in 2024, annual transaction volume passing KRW 1 trillion in 2025, and KRW 824.8 billion in cumulative Auto Cashback payments in the service's first two years.
Latest developments
In 2025 the company created an AI Lab and reported annual transaction volume above KRW 1 trillion. A major app release in 2026 merged lease/rental inquiries, Auto Cashback and the business-customer section into a single flow and reorganized navigation, and a community menu for reporting recurring vehicle defects was reopened in 2025.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
The company describes itself as the leading platform in Korea's new-car purchasing market, citing roughly 300,000 monthly users, about 16,000 purchase consultations in February 2025, and cumulative use by 2.6 million people over ten years.
Getcha's stated focus is reducing information asymmetry in car buying by consolidating nationwide dealer discount data, one-stop comparison of auto finance products across multiple lenders, non-face-to-face purchase completion, an Auto Cashback benefit on card payments, and an owner-generated review and vehicle-defect community.
Technology
The platform collects and processes large-scale vehicle and discount-price data in real time to surface the lowest available quotes, aggregates pricing from around 20 finance companies to filter and compare financing products for a chosen vehicle, and supports fully non-face-to-face purchasing including online quotation and electronic contracts; an AI Lab was established in 2025.
Go-to-market
Distribution is through Getcha's mobile web, Android and iOS apps and its website, supported by a network of certified dealers nationwide, a call center with weekday operating hours, an owner community, and content channels including a blog and YouTube; consultations are requested in-app and handled by consultants who provide 1:1 recommendations.
Individual consumers in South Korea buying new domestic or imported vehicles, including those seeking leases or long-term rentals, plus business and corporate customers of any size purchasing company vehicles.
Geography
Operations are focused on South Korea, with headquarters at 32 Samseong-ro 91-gil, Gangnam-gu, Seoul (floors 10-12, Samseong-dong) and a nationwide dealer network.
History
Getcha was founded in 2015 and raised angel funding the same year, followed by seed funding in July 2016 and a Pre-A round in 2018. It was selected for TIPS in 2019 and POST-TIPS in 2020, passed 1 million app downloads in 2020 and 2 million in 2022, reached 300,000 MAU in 2022, raised a Series A in 2021 and a Series A Bridge in 2023, and was designated an Inno-Biz technology-innovation SME in 2023. In 2024 it launched Getcha Care and reported revenue growth to KRW 21.8 billion; in 2025 it established an AI Lab and surpassed KRW 1 trillion in annual transaction volume.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsMajor app release merged lease and rental inquiries, Auto Cashback and the business-customer section into a single new-car quotation flow and reorganized navigation into Home, Explore, Community and All tabs.
Two years after launch, Getcha's Auto Cashback service, which refunds cash on card payments for vehicle purchases, reported cumulative payments of KRW 824.8 billion.
Launched a comprehensive exterior care service for new-car owners covering exterior damage for up to one year from the vehicle delivery date.
Getcha raised a Series A Bridge round; press coverage noted the new-car purchase platform secured fresh investment despite a contraction in venture funding driven by high interest rates.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- 겟차 – 자동차 신차 견적·리스·장기렌트 비교 - Apps on Google Playplay.google.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Getcha do?
- Korean online platform for comparing new-car quotes, discounts, leases, long-term rentals and auto financing.
- Who are Getcha's investors?
- Getcha's investors include Kakao Ventures, TBT.