Geosurge
26 employees on LinkedIn Β· 6 known investors
geoSurge develops infrastructure and tools for generative AI visibility, helping brands measure and manage how AI systems represent and recall their content. The company serves enterprise brands and operates in the adtech and AI/ML space.
Also known as geoSurge Β· Geosurge
Founders & leadership
Investors Β· 6
Also in the syndicate Β· 2
Company profile
researched Aug 2026geoSurge is a deep-tech AI company that helps brands and agencies measure, understand and influence how they are represented inside large language models and AI search experiences. Its platform runs customer-supplied prompts continuously across ChatGPT, Claude and Gemini and reports visibility rate, mention density, mentions with surrounding context, cited sources, competitor share of answers and rank position over time.
The company frames AI visibility as two distinct layers: dynamic visibility, which reflects what a model retrieves live at query time, and parametric visibility, which reflects what a model has learned and can recall from training. geoSurge positions the parametric layer as the one brands can durably influence and markets a proprietary methodology it calls Corpus Engineering, which involves deploying tailored text about a brand and its campaigns for models to learn from at training time. Enterprise capabilities include reading and moving brand probabilities at the level of model logits, a Tokenizer for inspecting how models tokenise a brand and category, Crawls for tracking which AI crawlers (such as GPTBot, ClaudeBot and OAI-SearchBot) reach a site, real-time AI traffic classification, and a Rephraser that rewrites corpus text to read as natural human-written prose.
Alongside the product, geoSurge publishes research on model behaviour, including a launch report titled "When Brands Disappear Overnight: Why Fragile LLM Visibility Is a New Business Risk", a report on model memory and search behaviour, and a Mexico Visibility Index analysing 14,000 AI answers to 700 questions across seven industries and 315 brands.
Founding story
The company was founded in 2025 in London by Francisco Vigo (CEO), an Argentine-born economist and data scientist with a background in large-scale data systems and machine learning infrastructure, and Jons Mostovojs (CTO), a machine learning specialist and repeat technical co-founder who owns the ingestion pipeline. Daishi Kato, an open-source engineer and author of the React libraries Zustand, Jotai, Valtio and Waku, joined as Founding Engineer.
Business model
geoSurge sells a software platform on a freemium basis. A free self-serve tier at $0 per month provides prompt tracking across ChatGPT, Claude and Gemini plus visibility, competitor, source, trend and mention reporting, with users connecting an OpenRouter account or bringing their own model API keys. A custom-priced Enterprise tier adds Corpus Engineering, logit-level probability analysis, the Tokenizer, real-time AI traffic classification, and the Boost, Crawls and Rephraser modules.
Subscription software with a free self-serve tier and a custom-priced Enterprise tier; the company has stated it reached a multi-million ARR business within its first year.
Traction
Since emerging from stealth in December 2025, geoSurge has doubled its headcount, with approximately 80% of employees specialising in AI and data science. It reports customers across four continents in financial services, education and hospitality, and states it grew to a multi-million ARR business within its first year. Its July 2026 seed round of $12 million was described as oversubscribed.
Latest developments
In July 2026 geoSurge announced a $12 million oversubscribed seed round led by AlbionVC, with participation from Play Ventures, Octopus Ventures, Celero Ventures, Boost Capital, existing investors Passion Capital and Tuesday Capital, and angel investors from Google DeepMind, Microsoft AI and Signal AI. Proceeds are earmarked for expanding global research and engineering teams, investing in AI infrastructure and compute capacity, and further developing Corpus Engineering. In late July 2026 the company published research on model memory, and in August 2026 released a Mexico Visibility Index based on 14,000 AI answers and announced the hiring of SEO commentator Pedro Dias as Founding Head of SEO.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
geoSurge operates in the generative engine optimization (GEO) / AI visibility category, and describes its $12m seed as the largest seed financing to date in that category. It differentiates itself from providers focused on citation tracking and retrieval by arguing that prompt-level tracking and surface analytics will commoditise while the underlying model representation layer is the more durable opportunity.
The company centres its positioning on the distinction between parametric visibility (what a model has learned and remembers) and dynamic visibility (what it retrieves live), and on Corpus Engineering, a proprietary methodology it claims to have pioneered for influencing what models learn about a brand. Enterprise features such as logit-level probability measurement, tokenizer inspection and AI crawler analytics are presented as capabilities beyond citation-tracking competitors.
Technology
The platform executes customer prompts repeatedly across frontier models (ChatGPT, Claude, Gemini) and scores brand appearance at the answer level rather than the link level. Beyond measurement, it works at the model-representation layer: reading and shifting the probabilities (logits) a model assigns to a brand, inspecting brand and category tokenisation, monitoring AI crawler activity on customer sites, and applying Corpus Engineering β publishing tailored brand text intended to be ingested during model training so that parametric recall of the brand is accurate and durable.
Go-to-market
Self-serve free sign-up for the measurement product combined with an enterprise sales motion ("book a call") for Corpus Engineering and model-layer features; supported by published research reports, an active blog, industry commentary and press outreach. The company also targets agencies alongside direct brand customers and plans to pursue partnerships and expanded go-to-market activity following its seed round.
Brands and agencies seeking visibility in AI-generated answers, ranging from venture-backed startups to global enterprises, across industries including financial services, education and hospitality.
Geography
London-founded, working globally with customers across four continents; research output includes market-specific studies such as a Mexico Visibility Index covering Spanish-language AI answers.
History
geoSurge was founded in 2025 and emerged from stealth on 17 December 2025 with launch research showing that major brands such as Ryanair, Chanel, Michael Kors, Burberry and Sainsbury's Bank Pet Insurance could disappear from AI-generated answers between GPT model versions. In July 2026, roughly a year after founding, the company announced a $12 million oversubscribed seed round led by AlbionVC. It has since continued publishing research, including a July 2026 report on model memory and an August 2026 Mexico Visibility Index, and hired Pedro Dias as Founding Head of SEO.
Risks & controversies
Public reporting of the seed round is inconsistent: the company and press coverage date the $12 million oversubscribed round to July 2026 and name AlbionVC as lead, while one deal-tracking write-up dates the same $12 million raise to 21 August 2026 with undisclosed investors. Performance claims such as multi-million ARR, headcount doubling and category leadership are company-stated and not independently verified in the available material. The business also depends on the behaviour and policies of third-party model providers, whose updates can materially change brand representation.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 5
launches, deals, and filingsgeoSurge released a study analysing 14,000 AI answers to 700 Spanish-language questions across seven industries and 315 brands in Mexico.
geoSurge published a Q&A announcing SEO commentator Pedro Dias as its Founding Head of SEO.
geoSurge Research Lab published a report finding that model memory predicts which brands get searched.
geoSurge announced an oversubscribed $12 million Seed round led by AlbionVC with participation from Play Ventures, Octopus Ventures, Celero Ventures, Boost Capital, existing investors Passion Capital and Tuesday Capital, and angel investors from Google DeepMind, Microsoft AI and Signal AI. Funds are earmarked for global research and engineering hiring, AI infrastructure and compute, and development of Corpus Engineering.
$12M source β
geoSurge launched publicly out of stealth as a deep-tech AI company pioneering corpus engineering, accompanied by a research report, "When Brands Disappear Overnight: Why Fragile LLM Visibility Is a New Business Risk", showing that brands including Ryanair, Chanel, Michael Kors, Burberry and Sainsbury's Bank Pet Insurance could vanish from AI answers between GPT-4 and GPT-5.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Geosurgegeosurge.ai Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Geosurge do?
- geoSurge is a London-founded AI company helping brands measure and shape how large language models represent them.
- Who founded Geosurge?
- Geosurge was founded by Francisco Vigo, Jons Mostovojs.
- Who are Geosurge's investors?
- Geosurge's investors include AlbionVC, Boost Capital Partners, Octopus Ventures, Play Ventures.