Genvid
New York, US · Founded 2016 · 23 employees on LinkedIn · 9 known investors
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Genvid is a media technology company building studio-grade production management infrastructure for generative AI content, with native generation, version control, asset tracking, and provenance for film, TV, and games. Founded by gaming-industry veterans, it previously pioneered interactive live streaming (Massively Interactive Live Events) and now serves studios and filmmakers producing with generative AI tools.
Also known as Genvid Entertainment LLC · Genvid Holdings, Inc. · Genvid Technologies LLC
Founders & leadership
Genvid was founded in 2016 by Jacob Navok, Christopher Cataldi, and Fabien Ninoles.



Investors · 9
Also in the syndicate · 2
Company profile
researched Aug 2026Genvid Holdings, Inc. operates an AI production platform positioned as a "system of record" for generative content production in television, film and games. The platform binds every generation to a production object drawn from the MovieLabs Ontology for Media Creation (OMC) data model — project, scene, shot, asset, task — so that provenance, budget and approval are attributes of the underlying data model rather than add-on features. Model, parameters, prompt, user attribution and timestamp are captured at the moment of generation and signed so that later changes are detectable.
The product surface includes production management dashboards, script-to-storyboard breakdown, asset management with assignment and approvals, keyframe creation, dialogue and voiceover audio generation, video generation using either customer-supplied model keys or Genvid-provided models, and a timeline editor for sequencing and pacing. Assets export to Final Cut Pro, DaVinci Resolve, Adobe Premiere and other editorial tools with provenance and production metadata attached. An open integration surface — an MCP server, CLI and agent skills pack — lets teams generate in outside tools and ingest results into Genvid for governance and lineage.
Earlier in its history the company built interactive livestreaming technology and pioneered a format it calls Massively Interactive Live Events (MILEs), streaming shows in which the audience influences outcomes. The Genvid MILE SDK ran spectating clients on cloud infrastructure alongside a Genvid Cluster, delivering audio and video to platforms such as Twitch, YouTube and Facebook while sending game data and events through a JavaScript API to an HTML overlay. Titles associated with this line of business include Rival Peak, PAC-MAN COMMUNITY, The Walking Dead: Last Mile, SILENT HILL: Ascension, DC Heroes United and The Seeker.
Founding story
Genvid was founded in 2016 by game industry veterans and was described in press coverage as a spinoff of Japanese game company Square Enix. CEO and co-founder Jacob Navok previously led worldwide business development and strategy for Square Enix Holdings and built its cloud gaming division, Shinra Technologies.
Business model
Genvid sells software subscriptions for its AI production platform. A Basic tier is listed at $59 per user per month, or $49 per user per month when billed annually ($588 per year), and includes all published tools, budget caps, prompt-before-spend controls, C2PA signing, attestation labels, audit records, and the MCP/CLI/skills pack with email support. An Enterprise tier is priced on request and adds indemnity on witnessed-tier certifications, DPA and security-review support, ISO 27001 and MPA control mappings, volume pricing and usage commitments, and custom support and SLAs. Customers may bring their own model keys or purchase credits for Genvid-provided generation models. In its prior interactive-streaming business the company offered full-service engagements, a free self-service SDK, and publishing of licensed titles through Genvid Entertainment.
Per-seat monthly or annual subscription fees across Basic and Enterprise tiers, plus credit purchases for use of Genvid-provided generation models.
Traction
Genvid raised $113 million in Series C funding in July 2021, bringing total funding since its 2016 founding to $166 million, and had roughly 80 employees at that time with plans to reach 130 by the end of 2021 and 180 by mid-2022. Its MILE portfolio includes Rival Peak, which ran exclusively on Facebook from December 2020 to March 2021 and was co-created with Pipeworks Studios, as well as PAC-MAN COMMUNITY, The Walking Dead: Last Mile, SILENT HILL: Ascension, DC Heroes United and The Seeker. In 2021 the CEO said several eight-figure MILE projects had been finalized with large IP owners. The AI production platform has shipped frequent releases through 2026 and secured a memorandum of understanding with Savvy Games Group and Massive Studios.
Latest developments
Product releases through 2026 added the Timeline Editor and Nano Banana 2, Kling O3 model families with ComfyUI support, shot-level direction controls with asset-level budget enforcement, project-level role-based access control, MCP support with new audio models and voice cloning, Seedance 2.0 and GPT Image 2, and character-specific lip sync in the timeline editor. In June 2026 Genvid signed a memorandum of understanding with Savvy Games Group and Massive Studios covering Saudi Arabia, and in July 2026 it opened its production system to customer agents via an MCP server, CLI and skills pack in beta for all subscribers.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Genvid presents itself as infrastructure for governed, studio-grade generative production, differentiating on provenance and financial control rather than on model quality, and claims one of the broadest AI model selections among production platforms. In its previous business it was described by press and investors as the leader in interactive livestreaming technology and a category creator for Massive Interactive Live Events.
Provenance, budgeting and approval are embedded in an OMC-aligned data model at the point of generation rather than reconstructed afterward; C2PA v2.2 credentials and signing make later changes detectable; budget caps are enforced before spend occurs, with over-budget calls refused and agent spending requiring approval; and the platform is model-agnostic and exportable, allowing teams to generate elsewhere and edit in standard tools without vendor lock-in.
Technology
The platform is native to OMC v2.8, mapping assets, shots, tasks and the provenance graph to the MovieLabs ontology for exchange with studio pipelines. Provenance is emitted as C2PA v2.2 Content Credentials that travel with the asset from creation to delivery. Security controls are built to ISO/IEC 27001 Annex A and MPA Content Security Best Practices v5.3.1, with certification described as pending; under the EU AI Act, Genvid describes itself as an Article 50(2) provider for assets it generates while Article 50(4) labeling obligations remain with the deployer. Automated checks include show-bible match verification, LUT consistency, character reference matching and cross-shot continuity. Integrated third-party models have included Kling (O3 Pro/Standard, v3 Pro), Nano Banana 2, GPT Image 2, Seedance 2.0, PixVerse, Flux, Hailuo, Kandinsky and Grok Imagine, with ComfyUI support and character-specific lip sync in the timeline editor. The earlier Genvid MILE SDK combined video, audio, data and event streams with a browser overlay, worked with major game engines including official partnerships with Unity and Unreal, and deployed spectating clients to cloud infrastructure such as AWS and Azure.
Go-to-market
Self-serve subscription sign-up from the website for the Basic tier and direct sales for Enterprise, supported by a product news blog documenting frequent releases and model integrations. Distribution is extended through partnerships, such as the memorandum of understanding with Savvy Games Group and Massive Studios for the Saudi market, and through an open integration surface (MCP, CLI, agent skills) that connects to tools teams already use. The earlier MILE business used full-service engagements, a free SDK download with documentation, and publishing of licensed IP.
Television, film and games production teams, including studios, independent filmmakers and developers, plus enterprise buyers requiring security reviews, control mappings and indemnity. The Saudi partnership targets game studios, independent developers and universities.
Geography
Headquartered in New York. A 2026 memorandum of understanding with Savvy Games Group and Massive Studios extends the platform into Saudi Arabia's games and entertainment ecosystem.
History
Founded in 2016, Genvid built interactive livestreaming middleware and, with Pipeworks Studios, produced Rival Peak, a Facebook-exclusive interactive event that ran from December 2020 to March 2021 and was described as the first true MILE. In July 2021 the company closed a $113 million Series C, formed publishing subsidiary Genvid Entertainment LLC, unveiled the Project Raven concept trailer and added former Netflix executive Cindy Holland as a content adviser. Subsequent MILE titles included PAC-MAN COMMUNITY, The Walking Dead: Last Mile, SILENT HILL: Ascension, DC Heroes United and The Seeker. The company later shifted its public positioning to a studio-grade AI production platform, adding a timeline editor, provenance tooling, expanding model integrations and agent-facing MCP/CLI interfaces through 2026.
Risks & controversies
The company states that its ISO/IEC 27001 Annex A and MPA Content Security Best Practices v5.3.1 certifications are pending rather than obtained. Its regulatory positioning under the EU AI Act allocates Article 50(4) labeling obligations to the customer as deployer. The Saudi arrangement is a memorandum of understanding rather than a definitive agreement. Employee and funding figures available publicly date from 2021.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 16
launches, deals, and filingsGenvid opened its production system to external agents through an MCP server, a CLI and a skills pack, in beta for every subscriber.
Genvid Holdings signed a Memorandum of Understanding with Savvy Games Group and Massive Studios to bring its studio-grade AI production platform to Saudi Arabia, giving local game studios, independent developers and universities access to its enterprise AI production workflow.
Genvid added synchronized, character-specific lip sync between generated audio and generated video, built into its timeline editor.
Release added OpenAI's GPT Image 2 image model alongside further provenance, visibility and creative-control tooling.
Release connected the production pipeline via MCP and added new audio models and voice cloning.
Genvid published its provenance approach and related product update covering the record of where every frame originated.
Genvid integrated the Nano Banana 2 model and released its Timeline Editor for sequencing and refining AI-generated assets.
Update introduced project-level role-based access control for team members, media record lookup for asset details, and billing attribution for keyframes.
Release added shot-level metadata controls, redesigned project dashboards, and budget enforcement at the asset level that blocks modifications to over-budget projects.
Kling O3 Pro and Standard families added with text-to-video, image-to-video, reference-to-video and video-to-video support; Kling v3 Pro adds native audio for image-to-video and keyframe-to-video generation, alongside ComfyUI support and agent updates.
Platform added PixVerse, Flux, Hailuo, Kandinsky, Grok Imagine and further Kling models, and replaced polling with real-time streaming of generation updates.
Genvid created Genvid Entertainment LLC, a publishing subsidiary dedicated to producing and publishing Massive Interactive Live Events via licensing of major IP, with the first project expected in 2022.
Genvid Holdings announced a $113 million Series C co-led by existing investors Valor Equity Partners and Atreides Management, bringing total funding since its 2016 founding to $166 million. Proceeds were earmarked largely for establishing publishing subsidiary Genvid Entertainment LLC.
$113M source ↗
Former Netflix VP of Original Content Cindy Holland joined Genvid in an advisory role covering content strategy and acquisition; other advisers cited include Matthew Ball and Anna Sweet.
Genvid released an early concept trailer for a zombie-themed proof-of-concept MILE code-named Project Raven, intended to demonstrate the format to partners rather than for public release.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Genvidgenvid.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Genvid do?
- Genvid runs a studio-grade AI production platform that governs, budgets and provenance-tracks generative content for film, TV and games.
- Who founded Genvid?
- Genvid was founded by Jacob Navok, Christopher Cataldi, Fabien Ninoles in 2016.
- Who are Genvid's investors?
- Genvid's investors include OCA Ventures, Atreides Management, Galaxy Interactive, Horizons Ventures, Makers Fund, March Capital Partners, Valor Equity Partners.
- Where is Genvid headquartered?
- Genvid is headquartered in New York, US.




