Genopets

Genopets is a blockchain game built on Solana in which players are paired with a digital pet, or "Genopet," that functions as a personalized in-game familiar. The game reads step and activity data tracked by phones and wearable fitness devices, converting real-world movement into in-game Energy that players use to level up, customize and evolve their pet. Character NFTs are described as free to mint, making the core experience free-to-play, while players can optionally acquire a "Habitat" — a home for the Genopet — to boost rewards, craft power-ups, convert Energy into the KI token, refine Crystals and produce rarer NFTs.

Beyond activity tracking, the game includes turn-based minigames framed around reaction time and memory, an arena leaderboard and player-versus-player battles, plus an open-world component set in a region called Esoterra with quests, hidden realms and craftable recipes. Items obtained in-game can be used to upgrade a Genopet or sold on a marketplace, which the company presents as the basis of the in-game economy. Genopets positions the design as a way to encourage physical activity and healthy daily habits.

Business model

Free-to-play game with free-to-mint character NFTs; monetization is oriented around optional in-game assets such as Habitats, crafted NFT items, and an NFT marketplace where players trade items, alongside the KI token used in crafting and in-game conversion of Energy.

Revenue is tied to in-game asset sales and NFT marketplace activity rather than upfront game purchases, with character NFTs free to mint and paid items such as Habitats and crafted NFTs available to players.

Traction

The company raised $8.3 million in seed funding announced in December 2021 and reports a distributed player community reached through its Discord and early-access program. Third-party data lists the company in the 11-50 employee range.