Geminisports

Gemini Sports Analytics (also referred to as Gemini Sports AI) is a sports technology company founded in 2021 and based in Miami, Florida. It provides professional and collegiate sports organizations with a subscription software platform that applies predictive analytics and AI to athlete and team data, targeting decisions around player acquisition, development, roster management, tactics and on-field performance. The product is presented as a no-code layer that sits on top of a team's existing data infrastructure, such as an athlete management system or a bespoke team dashboard, and is delivered through an application described as intuitive, customizable and mobile-first.

A central design goal is to make analytics usable by non-technical staff inside a sports organization — for example assistant general managers, strength and conditioning coaches and high-performance managers — allowing them to query data and test questions without writing code. The company states that it uses open-source, interpretable models so that scouts and general managers can see the reasoning behind an insight, in contrast to more opaque vendor solutions. Gemini works with data and AI ecosystem partners including Snowflake and DataRobot, and its stated approach sequences improvements to people, processes and technology in that order.

The company is led by founder and CEO Jake Schuster, a sports scientist whose prior work includes the Dutch Olympic Federation, Florida State University and New Zealand All Blacks / Olympic rugby programs. Investors include Eberg Capital, Social Leverage, Will Ventures, Florida Founders and Ocean Azul Partners, and the company reports having sports team owners among its backers.

Founding story

Founder and CEO Jake Schuster spent roughly a decade in elite athlete performance, working with organizations including the Dutch Olympic Federation, Florida State University and New Zealand All Blacks / Olympic rugby teams. He observed that teams held abundant athlete data but lacked practical means to use it for decision-making, and founded the company to build predictive analytics tools accessible to team staff.

Business model

Gemini sells subscription access to its AI and predictive analytics engines to professional and collegiate sports organizations, positioning the software as a front-office decision-support tool layered onto teams' existing data systems.

Subscription services to Gemini's AI engines, sold to sports organizations.

Traction

Refined its product through beta partnerships with MLB, NBA, international rugby and European soccer teams, and later reported partnerships with professional and college teams across the NFL, NCAA and European soccer. Reported milestones include a partnership involving the Indianapolis Colts and Infinite Athlete, expansion into the UK with a first soccer client, and nine sports team owners as investors prior to the 2024 financing.

Latest developments

In April 2024 Gemini announced $3.1 million in additional financing led by Will Ventures, alongside partnership activity involving the Indianapolis Colts and Infinite Athlete and a first soccer client in the UK. The company also operates under the geminisports.ai domain and the Gemini Sports AI name.