Gamesight

Gamesight is a Seattle-founded game marketing company that combines software with managed services for publishers and developers of PC and console games. Its platform spans three product areas: marketing measurement (attribution across channels and platforms using device-level and probabilistic matching, ad-network cost aggregation for ROI/ROAS reporting, and incrementality testing via holdout and geo-split experiments), creator activations (creator campaign management, creator discovery, and long-term creator/ambassador program management), and playtesting programs used to gather structured player feedback.

The company positions its offering across a game's lifecycle: pre-launch audience research, playtests and a CPM directory; launch-phase influencer activations, marketing measurement and user acquisition; and post-launch creator programs and growth marketing. Per a 2022 profile, the platform pulls data from more than 80 networks and surfaces influencer metrics such as subscriber counts and view hours, alongside CRM capabilities for managing relationships. Gamesight also runs a creator-facing side of its marketplace at creators.gamesight.io, where content creators can join studio creator programs, accept paid sponsored campaigns with flat fees and payment typically within 30 days of deliverables, and participate in creator councils, remote playtest sessions and in-person playtest events.

Founding story

Founded in 2015 by Adam Lieb, who had previously founded other gaming-focused companies in the Seattle area and has spent his career in games; the company addresses the difficulty game developers face in planning and measuring marketing, particularly influencer marketing on Twitch and YouTube.

Business model

Gamesight sells a combination of SaaS-style marketing measurement tooling and managed/agency services (creator campaign execution, creator program operation, playtest programs) to game companies. It sits between studios and content creators, sourcing and contracting creators for paid campaigns and programs, distributing game keys and paying creators, while clients use the platform for attribution, cost aggregation and campaign reporting.

Revenue is generated from game publishers and developers paying for the platform and marketing services; the founder stated in 2022 that growth has been funded primarily by customer revenue rather than venture capital.

Traction

The company states it works with more than 1,000 games worldwide, that customers spend over $1 billion on marketing and run more than 100,000 campaigns and partner with more than 10,000 influencers per year through the platform, and that it processes over 1.1 billion gaming data points per day and attributes over 5.2 billion installs, purchases and interactions annually from a database of over 129 million gaming content creators. On the creator side it reports more than $30 million paid out to creators, more than 100,000 game keys distributed, and partnerships across hundreds of games per year.

Latest developments

Gamesight operates a creator-facing portal offering creator programs, paid campaigns and creator playtests (creator councils, remote sessions and live events), and publishes product documentation covering attribution, cost aggregation, incrementality testing, creator campaign and program management, and playtesting.