Gainfully

Gainfully, Inc. built a software-as-a-service platform for compliant content distribution, messaging and broker appointment in the financial services and insurance industries. The platform connected product manufacturers — asset managers, mutual fund families and insurance carriers — with broker-dealers, distributors, registered investment advisors and the retail-client-facing intermediaries who represent them, allowing marketing content and product literature to be delivered through a channel designed to meet SEC, FINRA and NAIC requirements.

The company described its offering as an open marketing platform giving US registered financial services professionals access to a consolidated library of digital resources that they can save and distribute to clients and prospects, while giving sponsoring companies data insights into advisor and client behavior. Products were grouped into three modules: Gainfully Empower (client messaging by email and SMS, in-app messaging between financial professionals, and social selling), Gainfully Message (HTML email campaigns with embedded resources, audience segmentation using regulator and proprietary data, and silent messages), and Gainfully Publish (no-code hosting and publishing of landing pages, video, PDFs and graphics with audience segmentation and compliance rules such as distribution limits and attached FINRA clean letters).