Fundraising FoxFuture
9 known investors
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Future provides personalized coaching services powered by technology to help people build strength, improve movement, and support long-term health outcomes. The company serves individuals seeking accessible, personalized fitness and wellness guidance.
Also known as Future · Future Fitness · future.co
Founders & leadership
Investors · 9
How we know: Kleiner Perkins's portfolio page · the company's own site · Not right? Tell us
How we know: the company's own site · Not right? Tell us
How we know: Abstract Ventures's portfolio page · Not right? Tell us
How we know: av.vc · Not right? Tell us
How we know: Courtside Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Evolution VC Partners's portfolio page · Not right? Tell us
How we know: Optum Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
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How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026Future operates a digital personal training service that matches each member with a dedicated coach who designs an individualized program and adjusts it over time. Member plans are built around inputs such as weekly training commitment, preferred workout times, travel schedule, available equipment (gym access or home dumbbells and mats), prior experience, injury history, and goals like building a consistent routine or training for a 5K. The app includes an exercise library with video demonstrations, voice cues, and form guidance, and coaches check in on progress and accountability between sessions. Workouts can be rescheduled or adapted without penalty.
The company has extended beyond strength and conditioning programming into health coaching covering areas such as nutrition and sleep. In January 2025, Future merged with Autograph, a fan loyalty and engagement platform co-founded by Tom Brady that had previously operated an NFT marketplace. The combined business retained the Future name and CEO, and stated it would draw on Autograph's athlete relationships to add athlete workout partners and mindset and longevity content, while personalized programming remains with Future's coaches. Future also said it would continue to scale its AI-powered coaching technology.
Business model
Direct-to-consumer subscription: members pay a recurring monthly fee for access to a dedicated human coach and the Future training app.
Subscription pricing listed on the company's site at $50 for the first month and $199 per month thereafter, with a full refund available if cancelled within 30 days.
Traction
The company cites a 4.9/5 App Store rating and states that 98% of members report being more consistent within four weeks; published member testimonials reference tenures of 5, 13, and 15 months. Press coverage reported Future had raised more than $100 million and was last publicly valued at $275 million according to PitchBook.
Latest developments
The January 2025 merger with Autograph, Tom Brady's appointment as co-chairman of Future's board, plans to integrate elite athletes as workout partners and motivational voices while keeping programming with Future coaches, continued scaling of AI-powered coaching technology, and the addition of health coaching covering nutrition and sleep.
▸Full profile — market position, technology, go-to-market, history, risks & controversies
Market position
Described in January 2025 coverage as the largest personal training platform in the United States following its merger with Autograph.
Positions itself on dedicated human coaches who continuously refine each member's plan rather than static or fully automated programs, with flexible rescheduling and, following the Autograph merger, access to elite-athlete perspectives on mindset and longevity.
Technology
A mobile coaching app combining coach-built individualized programs with an exercise library of video demos, voice cues, and form guidance, plus progress monitoring and check-ins; the company has said it will continue developing AI-powered coaching technology.
Go-to-market
Online direct-to-consumer acquisition through the company's website, including a one-minute quiz that matches prospective members to a coach, supported by member testimonials and App Store ratings; post-merger, the company plans to use athlete affiliations from Autograph to attract sign-ups.
Consumers seeking structured, individualized fitness programming and accountability, including those training at home or in a gym, returning from injury, or preparing for events such as a 5K.
History
Future connects users with digital fitness coaches and personalized routines. On January 23, 2025, it was announced that Future had merged with Autograph, the fan engagement and former NFT company co-founded by Tom Brady in 2021; Brady joined Future's board as co-chairman and the combined entity kept the Future name, with co-founder Rishi Mandal continuing as CEO. Mandal and Brady were introduced through Autograph co-founder Richard Rosenblatt and initially discussed partnerships before deciding to combine the companies.
Risks & controversies
Merger partner Autograph was affected by the downturn in the crypto and NFT markets, conducting layoffs in 2023 and shrinking to about 30 people before relaunching without an NFT component.
Compiled by commissioned research from 13 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsFuture announced a merger with Autograph, the fan loyalty and engagement platform (and former NFT marketplace) co-founded by Tom Brady. The combined company retains the Future name and CEO Rishi Mandal; Brady joins the board of directors as co-chairman. Parties described the deal as a merger rather than an acquisition, and terms were not disclosed.
As part of the merger with Autograph, Tom Brady joined Future's board of directors and became co-chair of the company.
Future's site announces health coaching covering nutrition, sleep, and related areas in addition to personal training.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 13
primary sources listed
- Merged With Autographfuture.co · web
- Startup Funding Stages: Pre-Seed to Series E (2026)dealroom.net · web
13 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Future do?
- Future is a subscription app pairing members with human coaches for personalized 1-on-1 remote personal training.
- Who are Future's investors?
- Future's investors include Kleiner Perkins, Andreessen Horowitz, Abstract Ventures, Alumni Ventures, Courtside Ventures, Evolution VC Partners, JDS Sports, Optum Ventures and 1 more.