Futora
Founded 2020 · 33 employees on LinkedIn · 3 known investors
Futora provides an end-to-end platform that lets banks issue personalised, bespoke structured investment products to mass and affluent clients, not just high-net-worth individuals. It aims to help banks expand their investment and deposit propositions and access alternative funding.
Founders & leadership
Futora was founded in 2020 by Asaf Seri and Ayal Leibowitz.
Investors · 3
Company profile
researched Aug 2026Futora provides a platform for the structured products business of financial institutions, consolidating pricing, execution, order management, compliance documentation, distribution and lifecycle administration into a single front-end. The core platform covers pricing and execution of notes and hedges in real time with multiple sell-side institutions, pre- to post-trade analytics for risk assessment and structure testing, a regulatory and governance framework that generates required documents such as KIDs and termsheets, day-to-day structured products operations, and back-office connectivity into core banking, treasury and interbank systems via configurable workflows. Distribution can be run internally or externally, including white-label and marketplace models, for both own-issued and third-party products.
Additional modules extend the platform toward the client-facing side of the workflow: a Campaign and Subscription Module that manages the subscription cycle between central investment teams and advisors, an Advisor Dashboard giving advisors access to products, holdings and product data, and Customer Reporting covering holdings, cash flows and returns. A Watch List tracks price evolution in support of best-execution practices, and data points are accessible through APIs. Stated use cases include distribution of third-party structured products, end-to-end issuance for institutions seeking cheaper funding, personalized own-issued products at lower notionals for private and affluent banking, and distribution under subscription or campaign formats.
Business model
Futora sells platform capabilities to financial institutions that issue or distribute structured products, positioning itself as the operating layer between issuers, central investment teams and advisors; the website solicits requests for access to the platform rather than publishing pricing [0].
▸Full profile — market position, technology, go-to-market
Market position
Futora presents itself as a multi-issuer platform for European structured products distribution, citing industry awards for "Best Multi-Issuer Platform" in 2024 and 2026 for capabilities across Europe [0].
The company emphasizes extending bespoke, personalized structured investments — traditionally limited to private banking clients — across an institution's full client base, including mass and affluent segments, by supporting lower notionals and replacing manual pricing-to-post-trade processes with digital workflows, alongside multi-issuer pricing and integrated regulatory documentation [0].
Technology
A unified front-end for pricing, execution and order management connected to multiple sell-side institutions, combined with analytics spanning pre- to post-trade, automated production of regulatory documentation (KIDs, termsheets), lifecycle and event alerting, configurable integrations with core banking, treasury and interbank systems, and APIs for data access. The company states it holds ISO 27001 certification for information security management [0].
Go-to-market
Engagements begin with defining a client's distribution strategy and target market and segmenting clients by risk and investment appetite, after which products matching the target risk-return profile are brought forward. The platform is integrated with clients' advisory dashboards, internal systems and interbank workflows, and distribution can be white-labelled or run through a marketplace. Inbound demand is generated through the website's free-access request form and a blog covering structured products, technology and operations topics [0].
Private banks and distributors, family offices, external wealth managers, issuers, fund and investment managers, and retail banks; within those institutions the platform addresses investment teams, financial advisors and treasury teams [0].
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 3
launches, deals, and filingsFutora states it received a "Best Multi-Issuer Platform 2026" award recognizing multi-issuer platform capabilities across Europe.
The company states it is ISO 27001 certified for information security management covering protection of client data. No certification date is stated.
Futora states it received a "Best Multi-Issuer Platform 2024" award recognizing multi-issuer platform capabilities across Europe.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- Futorafutora.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Futora do?
- Futora runs a multi-issuer platform for pricing, issuing, distributing and managing structured investment products.
- Who founded Futora?
- Futora was founded by Asaf Seri, Ayal Leibowitz in 2020.
- Who are Futora's investors?
- Futora's investors include North First Ventures, TAU Ventures, J-Ventures.

