Funtap

Funtap (Funtap Games, operating as Công ty Cổ phần Funtap / Funtap Corp.) is a Vietnamese mobile game publisher founded in 2015 with the stated mission of delivering entertainment experiences and knowledge value to the community through technology products. The company publishes and operates licensed mobile titles for the Vietnamese market and internationally, reporting more than 300 games published, over 150 international partners, more than 50 million players worldwide and 6.2 million monthly active users.

Its publishing offering covers four areas: fast-track legal licensing of titles for the Vietnamese market, integration with the full set of official local payment methods, localization and marketing based on language, cultural and market expertise, and a publishing ecosystem that distributes titles to players in Vietnam and other markets. Featured titles listed by the company include Mobile Legends: Bang Bang, Genshin Impact, Tình Kiếm 3D (Tinh Kiem 3D), My Talking Tom, Eggy Party, Top War, Summoners War, Soul Land: Đấu La Đại Lục, Nhất Kiếm Giang Hồ, Tam Quốc GO and Vua Tam Quốc.

The company states a vision of becoming one of the leading technology companies in Southeast Asia, and lists corporate values covering risk-taking, target pursuit, collaboration and innovation. It maintains recruiting operations with in-house facilities including a canteen, auditorium, library and studio, and has run university cooperation programs in information technology fields, internal staff training programs and employee donations to Vietnam's COVID-19 prevention fund.

Founding story

Funtap Games was established in 2015 with a stated mission of bringing entertainment experiences and knowledge value to the community through technology, and an aim of becoming a leading technology company in Asia.

Business model

Funtap operates as a mobile game publisher: it licenses titles from domestic and international developers and studios and brings them to market, handling game licensing and legal approval, integration of local payment methods, localization into Vietnamese, marketing and community operations, and ongoing live operations. The company describes a publishing ecosystem connecting it to players in Vietnam and abroad and reports more than 150 international partners.

The company's disclosed operating model is game publishing with integrated local payment methods, indicating monetization through published mobile titles; the sources do not state further revenue detail.

Traction

Company-reported figures include 300+ games published, 150+ international partners, more than 50 million players globally and 6.2 million monthly active users. Historical milestones cite a community exceeding 30 million players and about 400 employees in 2019, and a peak concurrent user count of 30,000 for Tam Quốc GO in 2017.

Latest developments

In July 2024 Funtap Corp. kicked off an internal digital transformation project. On 10 December 2024, VIRESA, FPT Online and Funtap signed a cooperation agreement in Hanoi to develop and professionalize esports in Vietnam, including Mobile Legends: Bang Bang. As of its 2024 milestone, the company describes itself as maintaining a leading position in Vietnam while expanding globally with esports and other top titles including Mobile Legends: Bang Bang, Genshin Impact and Last War Survival.