Fundraising Fox

Funnelytics

4 known investors

Find your way into Funnelytics

142 people in our graph share verified history with the Funnelytics team — schools, employers, funds. One of them is your warm intro.

Mohan Markandaierunlockedknows Mikael Dia · together at Funnelytics (overlapped)
×10knows the team · via Hult International Business School
knows the team · via Ryerson University

Funnelytics is a visual funnel analytics platform that maps, tracks, and optimizes customer journeys across marketing channels, combining ad-source and on-site behavior into a unified attribution view. It targets marketers and agencies, offering both self-serve software and a done-for-you service with integrations to platforms like Shopify, HubSpot, GoHighLevel, Meta Ads, and Google Ads.

AdTechMarketing TechSaaS

Founders & leadership

MDMikael Dia
Mikael DiainFounder & CEOMikael Dia is the founder of Funnelytics, a visual funnel analytics platform that maps customer journeys and attribution across marketing channels.

Investors · 4

Good News VenturesToronto
GreenSky VenturesToronto
MaRS Investment Accelerator Fundreported · 2 sourcesToronto

Also in the syndicate · 1

GreenSky Capitallead

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

In the news

How Simplifying Your Business Drives Real Growth with Mikael Dia, Funnelytics - Beyond 8 Figures Podcastbeyond8figures.com · Jun 2025Funnelytics snags $1.85 million to launch version 2.0 of its analytics platform | BetaKitbetakit.com · Jan 2022Digital marketing startup Funnelytics raises $1.5 million CAD in seed funding | BetaKitbetakit.com · Jun 2020

Frequently asked questions

What does Funnelytics do?
Funnelytics is a visual funnel analytics platform that maps, tracks, and optimizes customer journeys across marketing channels, combining ad-source and on-site behavior into a unified attribution view. It targets marketers and agencies, offering both self-serve software and a done-for-you service with integrations to platforms like Shopify, HubSpot, GoHighLevel, Meta Ads, and Google Ads.
Who founded Funnelytics?
Funnelytics was founded by Mikael Dia.
Who are Funnelytics's investors?
Funnelytics's investors include Good News Ventures, GreenSky Ventures, MaRS Investment Accelerator Fund.