FSB Technology
Acquired1 known investors
London-based B2B supplier of turnkey sportsbook, casino, retail and player account management technology, acquired by EveryMatrix in 2024.
Also known as Football Data Co / FSB Tech · FSB
Investors · 1
Company profile
researched Aug 2026FSB Technology is a London-based business-to-business supplier of sports betting and iGaming technology, founded in 2007. It provides end-to-end turnkey solutions to licensed gambling operators, spanning sportsbook, online casino, retail and player account management (PAM), all delivered through a single proprietary back-office platform. Its horse racing product has been recognised as among the strongest offered by sportsbook providers.
The company works with operators in regulated markets, with a stated footprint across Europe, Africa and North America and strong market share in the UK, Ireland and Africa. It added a South American technology hub in Colombia in 2022 and appointed a Business Development Director for Latin America in 2021, indicating a push into Latin American markets. FSB received the 2022 EGR Multi-Channel Supplier of the Year award.
In July 2024, EveryMatrix, a B2B online gambling software provider, acquired FSB Technology in an all-cash deal described by EveryMatrix's group CEO Ebbe Groes as the company's most ambitious acquisition to date by value, size and complexity. FSB's customers were to be migrated to EveryMatrix's OddsMatrix sportsbook and odds feed platform, while selected FSB capabilities, notably its horse racing product, were to be incorporated into EveryMatrix's offering.
Founding story
FSB was founded in 2007 by Sam Lawrence and David McDowell; McDowell was a co-founder of GAN and Lawrence its former CTO.
Business model
FSB Technology is a business-to-business supplier: it licenses its proprietary platform to licensed gambling operators, providing sportsbook, casino, retail and player account management components together with managed services such as trading, customer support and marketing support, so operators can launch and run branded betting and gaming products.
Revenue is generated from supplying platform technology and related services to gambling operators. Third-party business-data providers estimate annual revenue in ranges from roughly $1m-$10m to about $15.3m; these are estimates rather than reported figures.
Traction
FSB employs roughly 100-200 staff across multiple continents, including Europe, South America and Asia. Its partner base includes licensed operators such as Fitzdares, and it added payment provider Trust Payments as a partner in 2022. Its scale and market share in the UK, Ireland and Africa were sufficient to make it EveryMatrix's largest acquisition to date by value, size and complexity.
Latest developments
On 8 July 2024, EveryMatrix announced the completed all-cash acquisition of FSB Technology. EveryMatrix said the deal generates immediate additional revenues and establishes its presence in the UK, Ireland and Africa, and that FSB customers would be migrated to OddsMatrix. FSB CEO Adam Smith described the transaction as a milestone following 18-20 months of expansion into new markets and product launches.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
FSB operates as a mid-sized B2B sportsbook and iGaming platform supplier competing with providers such as EveryMatrix, Kambi, OpenBet, BetConstruct, Playtech and Sportradar. Its acquirer described it as a leading global full turnkey and specialist sportsbook technology provider with strong market share in the UK, Ireland and Africa.
FSB positions its offering around a proprietary, single scalable back-office platform combining sportsbook, casino, retail and PAM, rather than assembling third-party components. EveryMatrix cited FSB's horse racing product as one of the strongest among sportsbook providers, alongside its established market share in the UK, Ireland and Africa, as key reasons for the acquisition.
Technology
FSB's proprietary Tier 1 technology stack covers sportsbook, casino, retail and player account management, unified by a single scalable back-office platform. Its horse racing product is cited as a particular strength. Reported infrastructure and tooling include Amazon Web Services, Jenkins, Salesforce, NoSQL databases, CentOS, Cloudflare, AngularJS and Webflow.
Go-to-market
The company sells directly to licensed operators through a commercial and business development team, including a dedicated Latin America business development role, and supports demand generation through industry partnerships, webinars with sector media such as SBC, and industry awards recognition.
Licensed sports betting and gaming operators in regulated markets, including established brands and newer operators seeking turnkey or specialist sportsbook technology across the UK, Ireland, Europe, Africa, North America and Latin America.
Geography
Headquartered in London (Moray House, 23-31 Great Titchfield Street), FSB serves regulated markets across Europe, Africa and North America, with particularly strong market share in the UK, Ireland and Africa. It opened a South American technology hub in Colombia in 2022 and staffs teams across multiple continents.
History
The company was founded in 2007 and built a B2B sportsbook and iGaming platform business headquartered in London, with market share in the UK, Ireland and Africa. It won the EGR Multi-Channel Supplier of the Year award in 2022, opened a South American technology hub in Colombia in August 2022, and struck partnerships with operators and suppliers including Fitzdares and Trust Payments. In July 2024 it was acquired outright by EveryMatrix in an all-cash deal, with its customers slated for migration to EveryMatrix's OddsMatrix sportsbook platform.
Risks & controversies
A third-party media summary references an FSB group being fined by the UK Gambling Commission over anti-money laundering failures. The company also operates in heavily regulated gambling markets, where licensing and compliance obligations apply across each jurisdiction it serves.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsB2B iGaming software provider EveryMatrix acquired FSB Technology in an all-cash transaction, describing it as its most ambitious acquisition to date by value, size and complexity. The deal was intended to bolster EveryMatrix's OddsMatrix sportsbook platform and odds feeds division, add immediate revenues, and establish presence in the UK, Ireland and Africa. FSB customers were to be migrated to OddsMatrix, and FSB features such as its horse racing product incorporated into EveryMatrix's offering.
FSB partnered with Fitzdares, a long-standing partner and licensed operator holding a licence in Ontario.
FSB Technology joined forces with payment provider Trust Payments.
FSB Technology expanded its international footprint with a new South American technology hub in Colombia.
FSB Technology received the 2022 EGR Multi-Channel Supplier of the Year award.
FSB teamed up with SBC for a webinar entitled 'Is Your Platform Prepared For The Ultimate 18 Months Of Sports Betting'.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- FSB Company Overview, Contact Details & Competitors | LeadIQleadiq.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does FSB Technology do?
- London-based B2B supplier of turnkey sportsbook, casino, retail and player account management technology, acquired by EveryMatrix in 2024.
- Who are FSB Technology's investors?
- FSB Technology's investors include Clairvest Group Inc.