Friendly Brands
Entrepreneur First '20Bangalore, IN · Founded 2020 · 1 known investors
Friendly Brands operates a platform for direct-to-consumer companies that want to run joint promotions with brands serving similar audiences. Marketing teams set up partner campaigns and monitor results through a shared dashboard. The approach is aimed at adding customers without increasing paid advertising budgets.
Also known as Sensight Labs
Founders & leadership
Friendly Brands was founded in 2020 by Sreenadh Narayanan and Prashant Maurice.
Investors · 1
Company profile
researched Aug 2026Friendly Brands (sensightlabs.io) is an early-stage company operating a software platform for direct-to-consumer businesses that want to run joint promotions with other brands addressing similar audiences. Marketing teams configure partner campaigns and track their performance through a shared dashboard, with the stated aim of adding customers without increasing paid advertising spend.
None of the source documents retrieved for this profile describe this company. The documents concern Friendly's Restaurants, a United States family-dining chain and its parent Brix Holdings, and two unrelated sector trackers covering circular-economy startups and 2026 consumer-brand distress. These sources are name twins or otherwise off-topic and have therefore not been used to populate any rounds, metrics, or events. As a result, no externally sourced funding history, traction data, customer counts, partnerships, or product milestones can be verified for Friendly Brands at this time.
Business model
The company provides a platform used by direct-to-consumer brands' marketing teams to define and run co-promotion campaigns with partner brands and to monitor campaign results in a shared dashboard. No externally sourced detail on pricing or contracting is available in the supplied documents.
▸Full profile — go-to-market
Go-to-market
Direct-to-consumer companies, specifically marketing managers and growth teams responsible for customer acquisition.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 5
primary sources listed
- Top Circular Economy Startups by Fundraising (2026) – New Market Pitchnewmarketpitch.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Friendly Brands do?
- Bangalore-based platform that lets D2C brands run joint promotional campaigns with complementary brands to acquire customers.
- Who founded Friendly Brands?
- Friendly Brands was founded by Sreenadh Narayanan, Prashant Maurice in 2020.
- Who are Friendly Brands's investors?
- Friendly Brands's investors include Entrepreneur First.
- Where is Friendly Brands headquartered?
- Friendly Brands is headquartered in Bangalore, IN.