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Friendly Brands

Entrepreneur First '20

Bangalore, IN · Founded 2020 · 1 known investors

Find your way into Friendly Brands

531 people in our graph share verified history with the Friendly Brands team — schools, employers, funds. One of them is your warm intro.

Julie Yangunlockedknows Sreenadh Narayanan · together at Accenture (overlapped)
×6knows the team · via Entrepreneur First
knows the team · via Simon-Kucher & Partners
×2knows the team · via KPMG India
knows the team · via University of Rochester - Simon Business School
knows the team · via Anna University Chennai

Friendly Brands operates a platform for direct-to-consumer companies that want to run joint promotions with brands serving similar audiences. Marketing teams set up partner campaigns and monitor results through a shared dashboard. The approach is aimed at adding customers without increasing paid advertising budgets.

Also known as Sensight Labs

Retail Tech

Founders & leadership

Friendly Brands was founded in 2020 by Sreenadh Narayanan and Prashant Maurice.

SNSreenadh Narayanan
Sreenadh NarayananinCEOSreenadh Narayanan is CEO of Friendly Brands, a platform enabling direct-to-consumer companies to run joint promotions with aligned brands. He has prior experience in sales, go-to-market strategy, and product development across B2B SaaS companies globally.
PMPrashant Maurice
Prashant MauriceinCTO

Investors · 1

Entrepreneur FirstBengaluru · $1M – $7M

Company profile

researched Aug 2026

Friendly Brands (sensightlabs.io) is an early-stage company operating a software platform for direct-to-consumer businesses that want to run joint promotions with other brands addressing similar audiences. Marketing teams configure partner campaigns and track their performance through a shared dashboard, with the stated aim of adding customers without increasing paid advertising spend.

None of the source documents retrieved for this profile describe this company. The documents concern Friendly's Restaurants, a United States family-dining chain and its parent Brix Holdings, and two unrelated sector trackers covering circular-economy startups and 2026 consumer-brand distress. These sources are name twins or otherwise off-topic and have therefore not been used to populate any rounds, metrics, or events. As a result, no externally sourced funding history, traction data, customer counts, partnerships, or product milestones can be verified for Friendly Brands at this time.

Business model

The company provides a platform used by direct-to-consumer brands' marketing teams to define and run co-promotion campaigns with partner brands and to monitor campaign results in a shared dashboard. No externally sourced detail on pricing or contracting is available in the supplied documents.

▸Full profile — go-to-market

Go-to-market

Direct-to-consumer companies, specifically marketing managers and growth teams responsible for customer acquisition.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

▸Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Friendly Brands do?
Bangalore-based platform that lets D2C brands run joint promotional campaigns with complementary brands to acquire customers.
Who founded Friendly Brands?
Friendly Brands was founded by Sreenadh Narayanan, Prashant Maurice in 2020.
Who are Friendly Brands's investors?
Friendly Brands's investors include Entrepreneur First.
Where is Friendly Brands headquartered?
Friendly Brands is headquartered in Bangalore, IN.