FAM
Techstars '24London, GB · Founded 2022 · 9 employees on LinkedIn · 1 known investors
Find your way into FAM
Fam is a payment infrastructure platform that enables merchants to process direct bank payments without card fees, allowing them to share savings with customers as store credit. The service targets ecommerce merchants and aims to increase customer retention and lifetime value.
Founders & leadership
FAM was founded in 2022 by Urvesh Vasani and Devansh Vasani.
Investors · 1
Companies House · registry record
View on Companies House ↗Confirmation statement overdue
- Registered name
- FRICTIONLESS TECHNOLOGIES LTD
- Company number
- 13368384
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 30 Apr 2021
- Registered office
- 124 City Road, London, EC1V 2NX
- Nature of business (SIC)
- 58290 — Other software publishing
- Accounts
- last made up to 31 Mar 2025 · next due 31 Dec 2026
- Confirmation statement
- last made up to 29 Apr 2025 · next due 13 May 2026
Current officers · 2
- Devansh Vasani — director, appointed 31 Jan 2022
- Urvesh Vasani — director, appointed 30 Apr 2021
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does FAM do?
- Fam is a payment infrastructure platform that enables merchants to process direct bank payments without card fees, allowing them to share savings with customers as store credit. The service targets ecommerce merchants and aims to increase customer retention and lifetime value.
- Who founded FAM?
- FAM was founded by Urvesh Vasani, Devansh Vasani in 2022.
- Who are FAM's investors?
- FAM's investors include Techstars.
- Where is FAM headquartered?
- FAM is headquartered in London, GB.