Freska
Bergen, NO · 2 known investors
Freska provides recurring residential cleaning services in the Nordics, using cleaners it employs directly with insurance, sick pay, and holiday rights, managed through the Freska app. The company focuses on socially responsible home cleaning for consumers, with roots in Bergen and operations across three Nordic countries.
Also known as Freska
Investors · 2
Company profile
researched Aug 2026Freska is a residential cleaning company operating in the Nordic region, offering recurring home cleaning to consumers. Customers request a quote by submitting a postal code and contact details, and are assigned a consistent cleaner who is trained, insured and employed directly by Freska. Bookings, scheduling and service changes are handled through the Freska app, supported by a customer service team.
The service is offered without binding contracts, with flexible cleaning schedules and a stated 100% satisfaction guarantee. The company positions its offering around social responsibility in the cleaning sector, emphasising that its cleaners are employees entitled to sick pay, holiday and insurance rather than contractors. Freska also holds Miljofyrtarn (Eco-Lighthouse) certification, a Norwegian environmental management standard, reflecting documented work to reduce environmental impact.
Business model
Freska sells recurring residential cleaning directly to households. Cleaners are employed by the company rather than engaged as independent contractors, and service delivery, scheduling and customer communication are managed through the company's own app and customer support function. Customers are not tied to binding contracts.
Traction
The company reports more than 500,000 five-star ratings, an average customer rating of 4.8 out of 5, and over 1,000 employees across three Nordic countries after ten years of operation.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a socially responsible operator in the Nordic residential cleaning industry, stating an aim to change practices in the cleaning sector by being an employer of choice for cleaners.
Freska differentiates on direct employment of its cleaners, including sick pay, holiday entitlement and insurance, assignment of the same cleaner to each customer, absence of lock-in contracts, a satisfaction guarantee, and Miljofyrtarn environmental certification.
Technology
A customer-facing Freska app through which users manage bookings and cleaning schedules, complemented by human customer support.
Go-to-market
Direct-to-consumer acquisition through the company website, where prospective customers submit a postal code, phone number and email to receive a cleaning quote or a call back, alongside opt-in marketing offers and campaigns. Recruitment of cleaners is also handled through the site's job openings.
Households in Norway and the wider Nordics seeking regular, scheduled home cleaning.
Geography
Operations span three Nordic countries, with origins in Bergen, Norway; the freska.no site serves the Norwegian market.
History
The company describes roots in Bergen and around a decade of experience cleaning Norwegian homes, growing over ten years from a small group of founders into an organisation with more than 1,000 employees operating in three Nordic countries.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsFreska states it has been certified under Miljofyrtarn, Norway's most widely used environmental management scheme, documenting systematic work to reduce its environmental impact.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Freskafreska.no · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Freska do?
- Nordic home-cleaning company offering recurring residential cleaning with directly employed, insured cleaners.
- Who are Freska's investors?
- Freska's investors include Momentum, Spintop Ventures.
- Where is Freska headquartered?
- Freska is headquartered in Bergen, NO.