Freska
Stockholm, SE · 1 known investors
Freska is a home cleaning service that connects customers with professionally employed cleaners on flexible contracts with no binding periods. The company operates as a social responsibility-focused business, ensuring all cleaners are directly employed with collective bargaining agreements, sick pay, vacation, and insurance.
Also known as Freska
Investors · 1
Company profile
researched Aug 2026Freska is a cleaning services provider operating in Sweden that offers recurring home cleaning as well as one-off services. Its service catalogue covers home cleaning (hemstädning), move-out cleaning (flyttstädning), window cleaning (fönsterputs), deep cleaning (storstädning), pre-viewing cleaning (visningsstädning) and office cleaning (kontorsstädning). Customers can request a quote by submitting a postal code and phone number, or book cleaning online.
The company positions itself as a socially responsible cleaning firm: cleaners are directly employed by Freska under collective bargaining agreements, with entitlements including sick pay, holiday and insurance, and the company states it does not work with subcontractors. Customers are assigned the same cleaner for repeat visits, and cleaning subscriptions carry no binding period, allowing customers to pause or cancel at any time.
Freska provides a mobile application, available on the App Store and Google Play, through which customers can view and receive notifications about upcoming bookings, leave instructions for their cleaner, reschedule appointments and share a referral code to earn free cleaning sessions. The app is offered in Swedish, Norwegian, Finnish and English.
Business model
Freska sells cleaning services directly to consumers, primarily as recurring cleaning subscriptions without binding periods, alongside one-off services such as move-out, deep, window and pre-viewing cleaning, plus office cleaning. Cleaners are employed by the company rather than contracted from subcontractors.
Revenue comes from customer payments for cleaning services, including recurring subscription cleaning that can be paused or cancelled at any time, and individually booked services.
Traction
The company states it has completed more than 1,000,000 home cleanings and created work for thousands of cleaners, and reports a customer quality rating of 4.84 out of 5.
▸Full profile — market position, technology, go-to-market, geography
Market position
Freska operates in the consumer home cleaning services market, presenting itself as a socially responsible cleaning firm competing on employment standards, consistency of cleaner assignment and flexible, non-binding subscriptions.
The company differentiates on employment conditions and service consistency: cleaners are directly employed with collective bargaining agreements, sick pay, holiday and insurance; no subcontractors are used; customers are served by the same cleaner each time; subscriptions have no binding period; and a satisfied-customer guarantee is advertised.
Technology
Freska operates a customer-facing mobile app for iOS and Android that handles booking management, notifications about upcoming visits, instructions to the assigned cleaner, rescheduling and referral code sharing, localised in Swedish, Norwegian, Finnish and English.
Go-to-market
Customers are acquired online through the company's website, where they can request a quote by entering a postal code and phone number or book cleaning directly, supported by a customer service function, a referral code programme offering free cleaning sessions, and promotional offers via an opt-in marketing sign-up.
Households seeking recurring or one-off home cleaning, home sellers and movers requiring move-out or pre-viewing cleaning, and businesses needing office cleaning. The company also recruits cleaners as job seekers through its site.
Geography
Headquartered in Stockholm, Sweden, with a Swedish-language consumer site; the company's app is also offered in Norwegian, Finnish and English.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Freska for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Freskafreska.se · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Freska do?
- Freska is a Swedish home cleaning service using directly employed cleaners and subscriptions with no binding period.
- Who are Freska's investors?
- Freska's investors include Spintop Ventures.
- Where is Freska headquartered?
- Freska is headquartered in Stockholm, SE.