Freename

Freename is a domain registrar that combines conventional web domain registration with blockchain-based Web3 domains and custom top-level domains. Through its website, users can search availability and register traditional TLDs such as .com, .net, .org and .ai, as well as Web3 domains under names such as .hodl, .chain and .metaverse. The company describes itself as the first ICANN-accredited Web3 registrar and as an ICANN-accredited reseller for web domains, stating that it operates in compliance with global domain standards.

A central product is the creation of custom Web3 TLDs: a customer can register their own decentralized TLD and receive a 50% royalty on every domain subsequently registered under it. Freename positions Web3 domains as on-chain digital identities that can replace long wallet addresses and be used for websites, wallets, email, brand protection and crypto payments. Supporting tools include browser extensions for Web3 utilities, wallet resolution to link a domain to a wallet address, an AI-assisted domain search, a unified management dashboard, bulk actions, domain transfer using an auth code, and a Web3 domain import page. The company states that Web3 domains are owned permanently with no renewal fees and offers cross-blockchain compatibility and integrations with other platforms.