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FREED
Founded 2020 · 277 employees on LinkedIn · 4 known investors
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FREED is a loan settlement and credit counselling platform that helps consumers in India resolve overdue debts and rebuild credit health. The company serves loan-burdened individuals and has enrolled over ₹3,200 crore in consumer debt since its August 2020 launch.
Also known as FREED India · freed.care
Founders & leadership
FREED was founded in 2020 by Ritesh Srivastava and Alok.
Investors · 4
How we know: Aavishkaar Venture Management Services Private Limited's portfolio page · Not right? Tell us
How we know: Hyderabad Angels's portfolio page · Not right? Tell us
Company profile
researched Aug 2026FREED is a consumer debt relief platform operating in India that helps borrowers who are unable to keep up with EMI payments on unsecured loans. Its product set covers four areas: loan settlement, where overdue loans are negotiated for settlement at a reduced amount; loan consolidation, aimed at borrowers juggling multiple EMIs or credit card dues; Credit Insights, which helps users understand their credit and financial health; and FREED Shield, which lets borrowers facing recovery harassment escalate complaints with supporting evidence directly to the lender. The company also publishes an EMI Score tool, a free assessment that lets a borrower gauge their EMI burden and loan affordability.
The company describes itself as India's first comprehensive loan settlement platform, launched in August 2020. It supports customers through one-on-one consultations in five languages, including Hindi and English, and maintains an educational blog covering topics such as CIBIL scores, FOIR, credit card limits, minimum amount due, and the credit implications of debt relief. FREED distributes its service through a website and a mobile app listed on the Play Store.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsFREED introduced EMI Score, a free tool that lets Indian borrowers evaluate their EMI burden and loan affordability; the launch was covered by multiple publications on 17-18 August 2026.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- FREEDfreed.care · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does FREED do?
- FREED is an Indian loan settlement, debt relief and credit counselling platform for borrowers struggling with unsecured loan EMIs.
- Who founded FREED?
- FREED was founded by Ritesh Srivastava, Alok in 2020.
- Who are FREED's investors?
- FREED's investors include Aavishkaar Venture Management Services Private Limited, Hyderabad Angels, India Foundation Fund Series I (A Scheme Of Multiply Ventures India, The Chennai Angels.