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FREED

Founded 2020 · 277 employees on LinkedIn · 1 known investors

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FREED is a loan settlement and credit counselling platform that helps consumers in India resolve overdue debts and rebuild credit health. The company serves loan-burdened individuals and has enrolled over ₹3,200 crore in consumer debt since its August 2020 launch.

Also known as FREED India · freed.care

Founders & leadership

FREED was founded in 2020 by Ritesh Srivastava and Alok.

RSRitesh Srivastava
Ritesh SrivastavainChief Executive Officer & FounderHe has prior experience in financial services and eCommerce sectors, with expertise in sales, business development, and partner management.
AAlok
AlokinChief Technology Officer & Co-FounderAlok holds over 25 years of experience in technology leadership, including roles at eBay and Citigroup, and has formal training in computational data science from IISc. He is CTO and co-founder of FREED, a debt settlement and credit counselling platform operating in India.

Investors · 1

Company profile

researched Aug 2026

FREED is a consumer debt relief platform operating in India that helps borrowers who are unable to keep up with EMI payments on unsecured loans. Its product set covers four areas: loan settlement, where overdue loans are negotiated for settlement at a reduced amount; loan consolidation, aimed at borrowers juggling multiple EMIs or credit card dues; Credit Insights, which helps users understand their credit and financial health; and FREED Shield, which lets borrowers facing recovery harassment escalate complaints with supporting evidence directly to the lender. The company also publishes an EMI Score tool, a free assessment that lets a borrower gauge their EMI burden and loan affordability.

The company describes itself as India's first comprehensive loan settlement platform, launched in August 2020. It supports customers through one-on-one consultations in five languages, including Hindi and English, and maintains an educational blog covering topics such as CIBIL scores, FOIR, credit card limits, minimum amount due, and the credit implications of debt relief. FREED distributes its service through a website and a mobile app listed on the Play Store.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Consumers counselledAug 20262,000,000 people
Customers servedAug 202675,000 customers
Google ratingAug 20264.8 out of 5 (4,500+ reviews)
Languages supportedAug 20265 languages
Play Store ratingAug 20264.7 out of 5 (3,200+ reviews)
Team sizeAug 2026400 employees
Total customer savingsAug 2026₹450 crore+
Trustpilot ratingAug 20264.6 out of 5 (1,200+ reviews)

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 1

launches, deals, and filings
Aug 2026
FREED launches EMI Score, a free financial assessment tool for borrowers

FREED introduced EMI Score, a free tool that lets Indian borrowers evaluate their EMI burden and loan affordability; the launch was covered by multiple publications on 17-18 August 2026.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does FREED do?
FREED is an Indian loan settlement, debt relief and credit counselling platform for borrowers struggling with unsecured loan EMIs.
Who founded FREED?
FREED was founded by Ritesh Srivastava, Alok in 2020.
Who are FREED's investors?
FREED's investors include Hyderabad Angels.