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Fornova
London, GB · Founded 2010 · 159 employees on LinkedIn · 5 known investors
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Fornova provides business intelligence and distribution intelligence software for hotels, OTAs, and travel companies, tracking hotel rates and website data across brand.com, OTA, metasearch, and car rental sites to help them optimize distribution and revenue. It monitors over a billion rates monthly from more than 70 markets using patented technology.
Founders & leadership
Fornova was founded in 2010 by Dmitry Babitsky and Michael Rubanovich.
Investors · 5
How we know: Forestay Capital's portfolio page · Not right? Tell us
How we know: JAL Ventures Ltd.'s portfolio page · funding news · prnewswire.com · Not right? Tell us
How we know: noa's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: prnewswire.com · Not right? Tell us
How we know: funding news · prnewswire.com · Not right? Tell us
Funding
SEC filings, press & company announcements$34M disclosed across 2 rounds · 2017
- $17MSeries BMay 2017 · 2 sources
Deutsche Telekom Capital Partners (DTCP), JAL Ventures, Waypoint Capital
Source ↗ - $17MraisedMay 2017 · 3 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Companies House · registry record
View on Companies House ↗- Registered name
- FORNOVA UK LIMITED
- Company number
- 07535848
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 21 Feb 2011
- Registered office
- 5 Elstree Gate, Elstree Way, Borehamwood, Hertfordshire, WD6 1JD
- Nature of business (SIC)
- 62090 — Other information technology service activities
- Previous names
- GOLDENFEEDS UK LIMITED (2013–2015)FORNOVA UK LIMITED (2011–2013)
- Accounts
- last made up to 31 Dec 2024 · next due 29 Sept 2026
- Confirmation statement
- last made up to 21 Feb 2026 · next due 7 Mar 2027
Current officers · 1
- Michael Rubanovich — director, appointed 1 Feb 2015
Source: Companies House public register · retrieved 13 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Fornova do?
- Fornova provides business intelligence and distribution intelligence software for hotels, OTAs, and travel companies, tracking hotel rates and website data across brand.com, OTA, metasearch, and car rental sites to help them optimize distribution and revenue. It monitors over a billion rates monthly from more than 70 markets using patented technology.
- Who founded Fornova?
- Fornova was founded by Dmitry Babitsky, Michael Rubanovich in 2010.
- Who are Fornova's investors?
- Fornova's investors include Forestay Capital, JAL Ventures Ltd., noa, DTCP, Waypoint Capital.
- How much funding has Fornova raised?
- Fornova has disclosed $34M raised across 2 rounds.
- Where is Fornova headquartered?
- Fornova is headquartered in London, GB.