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Fornova

London, GB · Founded 2010 · 159 employees on LinkedIn · 4 known investors

Find your way into Fornova

298 people in our graph share verified history with the Fornova team — schools, employers, funds. One of them is your warm intro.

Roi Bar-Katunlockedknows Dmitry Babitsky · together at Technion (overlapped)
×4knows the team · via Technion
×6knows the team · via Tel Aviv University
knows the team · via The Open University of Israel

Fornova provides business intelligence and distribution intelligence software for hotels, OTAs, and travel companies, tracking hotel rates and website data across brand.com, OTA, metasearch, and car rental sites to help them optimize distribution and revenue. It monitors over a billion rates monthly from more than 70 markets using patented technology.

Data & InfrastructureSaaSTravel & Hospitality

Founders & leadership

Fornova was founded in 2010 by Dmitry Babitsky and Michael Rubanovich.

DBDmitry Babitsky
Dmitry BabitskyinCo-Founder, Chief ScientistDmitry Babitsky is Founder and Chief Scientist at Fornova, a business intelligence platform for the hospitality and travel sectors. His technical background spans software architecture, data processing, machine learning, and web scraping.
MRMichael Rubanovich
Michael RubanovichinFounder and CEOMichael Rubanovich is founder of Fornova, which provides business intelligence and distribution software for hotels and travel companies, tracking rates and website data across multiple platforms to support revenue optimization.

Investors · 4

Forestay CapitalLondon · $10M – $20M
JAL Ventures Ltd.Herzliya
noareportedLondon
Waypoint CapitalreportedGeneva

Companies House · registry record

View on Companies House ↗
Registered name
FORNOVA UK LIMITED
Company number
07535848
Status
Active
Company type
Private limited company
Incorporated
21 Feb 2011
Registered office
5 Elstree Gate, Elstree Way, Borehamwood, Hertfordshire, WD6 1JD
Nature of business (SIC)
62090 — Other information technology service activities
Previous names
GOLDENFEEDS UK LIMITED (2013–2015)FORNOVA UK LIMITED (2011–2013)
Accounts
last made up to 31 Dec 2024 · next due 29 Sept 2026
Confirmation statement
last made up to 21 Feb 2026 · next due 7 Mar 2027

Current officers · 1

  • Michael Rubanovich — director, appointed 1 Feb 2015

Source: Companies House public register · retrieved 13 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Fornova — Business Software | Finderfinder.startupnationcentral.org · Jun 2020Fornova Raises $17m to Accelerate Adoption of its Intelligence-Based Technology for Hotels - Hospitality Nethospitalitynet.org · May 2017Israeli Hotel Tech Startup Fornova Secures $17 Million in New Fundingskift.com · May 2017Fornova Closes $17M Series B Financing - FinSMEsfinsmes.com · May 2017Hotel software company Fornova raises $17 million - Tech.eutech.eu · May 2017Fornova Raises $17m in Series B Round from Deutsche Telekom Capital Partners (DTCP), Waypoint Capital and JAL Ventures to Accelerate Adoption of its Intelligence-Based Technology for Hotelsprnewswire.com · May 2017

Frequently asked questions

What does Fornova do?
Fornova provides business intelligence and distribution intelligence software for hotels, OTAs, and travel companies, tracking hotel rates and website data across brand.com, OTA, metasearch, and car rental sites to help them optimize distribution and revenue. It monitors over a billion rates monthly from more than 70 markets using patented technology.
Who founded Fornova?
Fornova was founded by Dmitry Babitsky, Michael Rubanovich in 2010.
Who are Fornova's investors?
Fornova's investors include Forestay Capital, JAL Ventures Ltd., noa, Waypoint Capital.
Where is Fornova headquartered?
Fornova is headquartered in London, GB.