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Formotiv

Bryn Mawr, US · Delaware corporation · 2 known investors

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ForMotiv provides real-time behavioral intelligence to insurance carriers, capturing in-session digital behavior data to improve conversion decisions and prevent fraud during the underwriting process. The platform uses proprietary behavioral, device, and network signals to score applicant intent and risk across direct and agent channels.

Founders & leadership

WC
William Conners IIICo-founder
AS
Andrew SchwabeCo-founder · Chairman, AdvisorAndrew Schwabe spent two years observing AI implementations at Fortune 500 companies and holds a PhD from the University of St Andrews. He has over 25 years of experience as a full-stack architect and founder.

Investors · 2

Reported raises · per SEC filings

Form D private placements

$8.2M disclosed across 3 rounds · 2018–2022

▶$2MraisedJun 2023 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William Conners IIIExecutive Officer, Director
  • John BurkeDirector
  • Michael NugentDirector
  • Andrew SchwabeDirector
Offering amount
$2M
Amount sold
$2M
First sale
Dec 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.8MraisedSep 2021 · 18 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William Conners IIIExecutive Officer, Director
  • Andrew SchwabeDirector
  • John BurkeDirector
Offering amount
$7M
Amount sold
$5.8M
First sale
Aug 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$405KraisedJul 2018 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • William Conners IIIExecutive Officer, Director, Promoter
  • Andrew SchwabeExecutive Officer, Director, Promoter
Offering amount
$650K
Amount sold
$405K
First sale
Jun 2018
Incorporated
Limited Liability Company, Pennsylvania, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does Formotiv do?
ForMotiv provides real-time behavioral intelligence to insurance carriers, capturing in-session digital behavior data to improve conversion decisions and prevent fraud during the underwriting process. The platform uses proprietary behavioral, device, and network signals to score applicant intent and risk across direct and agent channels.
Who founded Formotiv?
Formotiv was founded by William Conners III, Andrew Schwabe.
Who are Formotiv's investors?
Formotiv's investors include Dreamit Ventures, Vestigo Ventures.
How much funding has Formotiv raised?
Formotiv has disclosed $8.2M raised across 3 rounds.
Where is Formotiv headquartered?
Formotiv is headquartered in Bryn Mawr, US.