Foodmarkethub

Food Market Hub, operated by FMH Group Sdn. Bhd., is a cloud-based procurement and inventory management platform built for food and beverage businesses. The system connects restaurant outlets with their central kitchens and suppliers, allowing purchase orders to be raised digitally through the platform or via email and WhatsApp, with received quantities updating inventory automatically. The platform also includes in-app messaging between outlets and suppliers, recipe and dish-level costing, spend tracking and business analytics, and AI-based forecasting that analyses historical data to recommend raw-ingredient usage for tighter inventory control.

The current product is positioned around multi-outlet groups and central-kitchen operations. Modules cover central-kitchen production planning (batching standardized recipes, yield tracking and cost-per-batch), group procurement with shared supplier catalogs and outlet purchase orders rolling up to headquarters, inter-outlet and central-kitchen transfers with valuation and audit trails, standardized recipe costing, real-time multi-outlet inventory with par-level alerts, and consolidated HQ reporting on spend, variance, wastage and food-cost percentage by outlet. The company markets integrations with POS and accounting software. Supplier-side features let vendors sell, deliver and track order fulfilment from mobile, with automatic inventory deduction and real-time sales analytics.

Mobile applications are published for iPhone and iPad, alongside separate branch, management and central-kitchen apps from the same developer.

Founding story

Food Market Hub was set up in 2017 by Anthony See and Shayna Teh, who had previously managed several cafes that were forced to close because food costs spiraled out of control. Recognising the problem as common across F&B businesses, they built a cloud platform to automate purchasing and inventory tracking and connect outlets with central kitchens and suppliers.

Business model

Software-as-a-service sold to F&B operators. The company offers a free self-serve entry tier covering digital purchase orders, mobile inventory counts, par-level alerts, basic food costing and spend tracking, with paid upgrades unlocking costing, reporting, multi-outlet tools and supplier financing. Larger multi-outlet groups are engaged through a demo-led sales motion with published pricing.

Subscription software with a free starting tier and paid upgrade paths as customers add outlets and modules; the company also references supplier financing as an add-on capability.

Traction

At the 2020 Series A the company reported over 2,000 F&B outlets served across Malaysia, Singapore, Hong Kong and Taiwan, close to US$200 million in annual purchase order value flowing through the system, almost zero churn outside restaurant closures, and customers entering over 90% of their orders into the platform. Named customers at that time included Din Tai Fung, Kentucky Fried Chicken, Putien, Paul Lafayet, Arabica and The Drunken Pot. The company's website currently states the platform powers more than 8,000 outlets across F&B groups in Southeast Asia.

Latest developments

The company has launched central-kitchen production planning and repositioned its site around multi-outlet group operations combining central-kitchen production, group procurement, inter-outlet transfers and consolidated HQ reporting. It has also introduced a free, self-serve sign-up tier that requires no credit card or sales call, with paid upgrades for costing, reporting, multi-outlet features and supplier financing.