Fundraising Fox

Fold Wallet

Founded 2014 · 51 employees on LinkedIn · 5 known investors

Fold is a Bitcoin-focused fintech platform that allows users to buy Bitcoin, earn satoshis through cashback on purchases and gift card transactions, and manage funds via a debit card and mobile app. The service targets consumers interested in holding and accumulating Bitcoin as a personal finance tool.

Also known as Fold · Fold App

Investors · 5

Company profile

researched Aug 2026

Fold operates a consumer financial services platform built around bitcoin. Users can buy bitcoin with instant, recurring and round-up purchases, send bitcoin to external wallets, split direct-deposited paychecks between cash and bitcoin, pay bills such as mortgage and credit card payments, and withdraw cash at ATMs. Rewards are paid in satoshis and can be earned on card spending, eligible bill payments and gift card or merchant purchases.

The platform is not a bank. The Fold Card is a Visa rewards card issued by Sutton Bank, and USD balances are described as eligible for pass-through FDIC insurance up to $250,000 per ownership category through Sutton Bank if certain conditions are met, while customer bitcoin is described as insured through BitGo custody. Bitcoin holdings are explicitly stated not to be FDIC insured. A paid tier, Fold+, provides zero fees on bitcoin purchases and no added fees on ATM withdrawals, with standard network and third-party fees still potentially applying.

Business model

Fold provides a consumer account, card and bitcoin brokerage experience, with a subscription tier (Fold+) that removes bitcoin purchase fees and added ATM withdrawal fees. Card issuance is handled through partner bank Sutton Bank and bitcoin custody through BitGo.

The site indicates a paid subscription tier, Fold+, whose benefits include zero fees on bitcoin buys and no added ATM fees; standard fees apply to non-subscribers.

Traction

The company states that users have accumulated more than 68 billion sats since Fold launched in 2019. User testimonials reference multi-year usage, individual reward balances in the millions of sats, gift card merchant additions and a redesigned app.

Latest developments

The website promotes a refreshed app experience, expanded gift card merchants, bill payment rewards, early paycheck access of up to three days, and a $10 sats offer for new users; user commentary references an anticipated credit card product.

Full profile — market position, technology, go-to-market, geography, risks & controversies

Market position

Fold presents itself as a bitcoin-centric alternative to conventional rewards-based consumer banking and card products, with users describing it as a replacement for a legacy bank account.

Positioning centers on bitcoin-denominated rewards instead of points and miles, combining a Visa card, bill pay, payroll splitting and zero-fee bitcoin purchases for subscribers, with pass-through FDIC insurance on USD and BitGo-insured bitcoin custody.

Technology

Consumer mobile and web application for bitcoin purchases, recurring buys and round-ups, external bitcoin sends, payroll splitting, bill payment and gift card purchases, with third-party bank and custody infrastructure (Sutton Bank for card and USD accounts, BitGo for bitcoin custody).

Go-to-market

Direct-to-consumer sign-up through the website and app, supported by referral codes and a promotional offer of $10 in sats for new users' first Fold Card purchase, plus user testimonials shared on social media.

Retail consumers in the United States who want to accumulate bitcoin through everyday spending, direct deposit and recurring purchases, and who use the account as a primary or supplementary banking relationship.

Geography

United States, indicated by the Sutton Bank-issued card and pass-through FDIC deposit insurance arrangements.

Risks & controversies

Disclosures note that Fold is not an FDIC-insured bank, that pass-through deposit insurance applies only through Sutton Bank subject to conditions and aggregation limits, that bitcoin assets are not FDIC insured, and that investing in and purchasing bitcoin involves risk and may lose value.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Cumulative sats earned by users since launchJan 202568,026,848,696 sats
HeadcountAug 202651

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 6

by search overlap
Coinbase179 shared keywordsCoinbase is a cryptocurrency exchange platform that offers trading, custody, and financial services for cryptocurrencies, stocks, derivatives, and prediction markets to consumers, institutions, and developers. The company operates a full-stack infrastructure including secure custody, liquidity services, stablecoin infrastructure, and global settlement rails.
BitPay143 shared keywordsBitPay provides enterprise-grade tools for cryptocurrency acceptance and spending, enabling businesses and individuals to send, receive, and store digital currencies. The platform serves as a payment technology provider built on blockchain for global financial transactions.
Bitrefill142 shared keywordsCrypto commerce platform for real-world spending
Crypto138 shared keywordsCrypto.com operates a regulated all-in-one financial app where users can buy, trade, earn, and spend cryptocurrencies, stocks and ETFs, and prediction market contracts, plus a self-custody onchain wallet with DeFi access. It serves retail and institutional investors globally, with equities and prediction markets offered to US users under SEC and CFTC regulation.
MetaMask102 shared keywordsMetaMask is a self-custody crypto wallet that lets users trade, swap, and use tokens, including features like leveraged trading, tokenized stocks and ETFs, spending crypto for purchases via a card, and earning yield. It also provides developer tools for integrating with MetaMask and building on-chain (walletless) decentralized apps.
Moonpay80 shared keywordsMoonPay provides infrastructure for buying, selling, and trading cryptocurrencies using standard payment methods such as cards and digital wallets, as well as tools for stablecoin management. The platform serves both individual users and companies seeking to integrate blockchain-based financial services.

Companies competing with Fold Wallet for the same Google search keywords, organic and paid, via search-intersection analysis.

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Fold Wallet do?
Fold is a bitcoin-based personal finance platform offering a Visa rewards card, zero-fee bitcoin buying and sats rewards.
Who are Fold Wallet's investors?
Fold Wallet's investors include Bessemer Venture Partners, Cohen Circle, Craft Ventures, Slow Ventures, Visary Capital.