Fogg Inc./Japan
Tokyo, JP · 2 known investors
Fogg Inc. is a Tokyo-based company founded in 2013 that develops internet and mobile services, with a focus tied to the entertainment, character, and licensing content industry.
Also known as Fogg, inc. · フォッグ株式会社
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Fogg Inc. (フォッグ株式会社) is a Tokyo company that plans and operates multiple internet and mobile products built around entertainment, character and licensing content. Its principal service is RAFFLE, an online lottery (kuji) platform on which rights holders run digital draws tied to talent, music, sports, comedy and publishing properties. Campaigns listed on the company site include draws for photo book releases, idol and artist groups such as GRANRODEO, HKT48, AMEFURASSHI and No BUDDiiS, magazine collaborations with JUNON, comedy live tours, and J.League football clubs including FC Tokyo, Jubilo Iwata and Nagoya Grampus.
The company also offers Butterfly, a product that lets clients run fan businesses under their own brand; Butterfly was adopted for "Fanchia", a fan community service operated by Zero-Ichi Familia. In October 2025 Fogg signed a business alliance agreement with publisher Shueisha and released "Jump LAB" as a joint undertaking.
Business model
Fogg develops and operates its own consumer-facing internet and mobile services, and additionally licenses its platform technology to third parties who deploy fan-business services under their own brands, as with the Butterfly product adopted by Zero-Ichi Familia's Fanchia community service.
Traction
The company site lists a continuing series of RAFFLE lottery campaigns run with named entertainment and sports properties, and reports cumulative fundraising of approximately JPY 600 million as of April 2026.
Latest developments
In October 2025 Fogg concluded a business alliance with Shueisha and launched "Jump LAB" as a joint business. In April 2026 the company announced roughly JPY 300 million raised in the first round of its Series B, bringing cumulative funding to about JPY 600 million. In June 2026 its Butterfly fan-business product was adopted by Zero-Ichi Familia for the Fanchia fan community service.
▸Full profile — technology, go-to-market, geography
Technology
Fogg positions itself on in-house development and product planning capability, operating several products in parallel. These include the RAFFLE online lottery platform used to run digital draw campaigns and the Butterfly white-label fan-business product.
Go-to-market
Distribution is driven by tie-ups with rights holders and IP owners — publishers, music and idol groups, sports clubs, comedy agencies and magazines — who run campaigns on RAFFLE, and by business alliances such as the agreement with Shueisha for the joint "Jump LAB" project.
Entertainment, character and licensing rights holders including publishers, talent and idol groups, music artists, comedians and professional football clubs, together with the fan audiences that purchase draw entries and join fan communities.
Geography
Headquartered in Tokyo, Japan, with campaigns and partnerships involving Japanese publishers, artists and J.League clubs.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsButterfly, Fogg's product for running fan businesses under a client's own brand, was adopted for 'Fanchia', the fan community service of Zero-Ichi Familia.
Fogg, operator of the online lottery platform RAFFLE, announced it had raised approximately JPY 300 million in the first round of its Series B, bringing cumulative funding to approximately JPY 600 million.
Fogg concluded a business alliance agreement with Shueisha and released 'Jump LAB' as a joint business.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Fogg Inc./Japanfogg.jp · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fogg Inc./Japan do?
- Tokyo-based operator of the RAFFLE online lottery platform and fan-business products for entertainment and character IP.
- Who founded Fogg Inc./Japan?
- Fogg Inc./Japan was founded by Yusuke Sekine, Yoshihiro Uda.
- Who are Fogg Inc./Japan's investors?
- Fogg Inc./Japan's investors include TBS Innovation Partners, W Inc..
- Where is Fogg Inc./Japan headquartered?
- Fogg Inc./Japan is headquartered in Tokyo, JP.