Fundraising Fox

Fluid Markets

YC W23

New York City, US · Founded 2021 · Delaware corporation · 3 employees · 1 known investors

Pointwise analyzes spending patterns and financial objectives to recommend credit cards suited to individual users' needs and evolving circumstances.

Also known as Pointwise

ConsumerFintechUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W23)

Fluid Markets was founded in 2021 by Ken Book and Benjamin Litvin.

KBKen Book
Ken BookinFounderKen Book is the founder of Pointwise, which recommends credit cards based on users' spending patterns and financial goals.
BLBenjamin Litvin
Benjamin LitvininFounder
AW
Ari WaxNamed on SEC filing

Investors · 1

Y CombinatorSan Francisco · $500K

Reported raises · per SEC filings

Form D private placements

$100K disclosed across 1 round · 2022

▶$100KraisedJul 2022 · 1 investors · Investing
Rule 506(b)
Officers, directors & promoters on the filing
  • Kenneth M. BookExecutive Officer, Director
  • Ari WaxExecutive Officer
  • Benjamin LitvinExecutive Officer
Offering amount
$500K
Amount sold
$100K
Proceeds to insiders
$150K
First sale
Jun 2022
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap
Wf10 shared keywordsWells Fargo is a bank offering personal financial products such as checking accounts, mobile banking, and financial guidance to consumers. It provides services including spending insights via its Fargo assistant in the Wells Fargo Mobile app.
Wellsfargo10 shared keywordsWells Fargo is a bank offering personal financial products such as checking accounts and a mobile banking app for consumers. Its services include account management, spending insights, and financial guidance.

Companies competing with Fluid Markets for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

India's R&D Funding - Explained Pointwise |ForumIASforumias.com · Dec 2025Fluid Markets - Invest in Apple earnings, not Apple stockycombinator.com · Sep 2023Fluid Markets - Exchange to invest in company earningsycombinator.com · Mar 2023Pointwise Funding | $217.5k Revenue | Complete Analysis | Extruct AIextruct.ai

Frequently asked questions

What does Fluid Markets do?
Pointwise analyzes spending patterns and financial objectives to recommend credit cards suited to individual users' needs and evolving circumstances.
Who founded Fluid Markets?
Fluid Markets was founded by Ken Book, Benjamin Litvin in 2021.
Who are Fluid Markets's investors?
Fluid Markets's investors include Y Combinator.
How much funding has Fluid Markets raised?
Fluid Markets has disclosed $100K raised across 1 round.
Where is Fluid Markets headquartered?
Fluid Markets is headquartered in New York City, US.