Floura
Founded 2023 · 14 employees on LinkedIn · 1 known investors
Find your way into Floura
59 people in our graph share verified history with the Floura team — schools, employers, funds. One of them is your warm intro.
Justin Zeefeunlockedknows Jeni Britton · together at The Ohio State University (overlapped)
×11knows the team · via The Ohio State University
Floura makes fruit-flavored fiber bars containing 15 grams of diverse fiber from 12 whole plants to support gut health and the microbiome. The company uses fresh produce trimmings such as rinds, skins, and cores to reduce food waste while making a consumer wellness snack.
Founders & leadership
Floura was founded in 2023 by Jeni Britton.
JB

Jeni BrittoninFounderJeni Britton founded Jeni's Splendid Ice Creams, where she oversaw brand development, flavor creation, and customer experience for over two decades before starting Floura, a company that produces fiber bars from whole plant ingredients and repurposed produce trimmings to address gut health.
Investors · 1
Frequently asked questions
- What does Floura do?
- Floura makes fruit-flavored fiber bars containing 15 grams of diverse fiber from 12 whole plants to support gut health and the microbiome. The company uses fresh produce trimmings such as rinds, skins, and cores to reduce food waste while making a consumer wellness snack.
- Who founded Floura?
- Floura was founded by Jeni Britton in 2023.
- Who are Floura's investors?
- Floura's investors include ScaleGood Fund LP (powered by TELUS).

