Flippit
Entrepreneur First '23Paris, FR · Founded 2023 · 1 known investors
Flippit offers AI-powered virtual streamers that create and host live content, interact with audiences in comments, and support content across social media platforms in multiple languages. The tool lets creators pick or customize an AI streamer's visuals, personality, and role to run and scale their streaming channels.
Also known as Flippit SAS
Founders & leadership
Flippit was founded in 2023 by Lorenzo D'Auria and Lucien Maman.
Investors · 1
Company profile
researched Aug 2026Flippit is a Paris-based startup building generative-AI applications for content creators. Its website describes a platform for "AI streamers": virtual hosts that creators can deploy to produce and host live content across social media platforms, in multiple languages, and at any time of day.
The product's stated capabilities fall into three areas. First, live engagement: the AI streamer participates in live interactions and responds to audience comments, including while the human creator is away. Second, personalization: creators can either choose from a catalogue of pre-built AI streamers or customize their own, adjusting visual appearance, personality, and the role the streamer plays within a stream. Third, content expansion: the company frames the tool as freeing creator time to test new content formats, launch additional channels, and extend a brand's output.
The co-founder and CTO's personal site describes Flippit as a Paris-based startup working on GenAI applications for creators and backed by Entrepreneur First, and lists membership in Station F incubator programmes. Publicly available material is limited to the company's own marketing site and a founder's personal page; no product metrics, customer names, or revenue information were found.
Founding story
CTO Lucien Maman began an entrepreneurial track at Entrepreneur First at Station F in Paris in October 2022, shortly after defending his PhD at Télécom Paris on automated analysis of cohesion in small-group interactions. He states that Flippit was born on 26 January 2023 with co-founder and CEO Lorenzo. Prior to his doctorate, Maman worked as a video engineer at Grabyo and holds an MSc from Cranfield University and an engineering degree from ESTIA.
Business model
Flippit positions itself as a creator platform: users select or configure an AI streamer and deploy it on their streaming channels across social media platforms. The public sources do not disclose pricing, subscription tiers, or any other commercial terms.
Not disclosed in the available sources.
Traction
No user, revenue, or usage metrics are disclosed. Documented traction signals are qualitative: acceptance into the Télécom Paris incubator (April 2023) and the Space Green by NAVER/WEBTOON incubator (September 2023) at Station F, backing from Entrepreneur First, at least one team hire in June 2023, and selection for Station F's Future 40 2023 list.
Latest developments
The most recent publicly dated items are from late 2023: the Station F Future 40 2023 nomination in November 2023 and a presentation at Le Grand Rex as part of a Space Green incubator event on 6 December 2023. No later public updates are present in the sources.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Flippit is an early-stage company operating in generative AI tooling for content creators and livestreaming. Its inclusion in Station F's Future 40 2023 cohort is the only external recognition documented. The sources contain no market share, ranking, or competitive benchmarking data.
The website's positioning rests on always-on, multilingual AI streamers that can autonomously handle live audience interaction and be visually and behaviourally customized. No comparative claims against named alternatives appear in the sources.
Technology
The sources describe generative-AI applications for creators, delivered as configurable AI streamer personas capable of real-time comment interaction and multilingual output. The CTO's background is in affective computing and signal/statistics/learning research, specifically automated detection of cohesion in small-group human interaction, carried out at Télécom Paris. No technical architecture, model, or infrastructure detail is published.
Go-to-market
The website is self-serve in framing, with a "Get started" call to action and a contact route, and the company notes it is "Supported by" partner organisations. Visibility has come largely through Station F incubator programmes and associated events; the CTO also spoke at an X-IA Generative AI event organised by École Polytechnique in September 2023. No sales channel, partner, or distribution detail is disclosed.
Content creators and streamers seeking to increase output, sustain live audience interaction, operate in multiple languages, and launch additional channels or brand extensions.
Geography
Paris, France; the company is based at Station F, where it has participated in the Télécom Paris and Space Green by NAVER/WEBTOON incubator programmes.
History
According to CTO Lucien Maman's personal site, Flippit was founded on 26 January 2023 by Maman and CEO Lorenzo, following Maman's entry into the Entrepreneur First programme at Station F in Paris in October 2022. The company joined the Télécom Paris incubator at Station F in April 2023, added a team member in June 2023, entered the Space Green by NAVER/WEBTOON incubator at Station F in September 2023, was nominated to Station F's Future 40 2023 list in November 2023, and presented at a Space Green incubator event at Le Grand Rex in December 2023. The company website carries a 2023 copyright notice.
Risks & controversies
No controversies are reported in the sources. The main informational risk is the thinness of the public record: the only substantive sources are the company's own Webflow site and a co-founder's personal page, with no independent coverage, disclosed funding amounts, customer references, or updates dated after December 2023. Several web results carrying the Flippit or Flip name refer to unrelated companies and were excluded.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 6
launches, deals, and filingsFlippit presented its work live at Le Grand Rex as part of a Space Green incubator event.
Flippit was nominated among the 40 best startups of Station F (Future 40 2023).
Flippit was selected for the Space Green incubator run by NAVER/WEBTOON at Station F.
Flippit became part of the Télécom Paris incubator located at Station F in Paris.
Co-founder and CTO Lucien Maman records 26 January 2023 as the date Flippit was born, starting the venture with co-founder and CEO Lorenzo.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Flippitflippit.webflow.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Flippit do?
- Paris-based Entrepreneur First-backed startup building customizable AI streamers that host and moderate live content for creators.
- Who founded Flippit?
- Flippit was founded by Lorenzo D'Auria, Lucien Maman in 2023.
- Who are Flippit's investors?
- Flippit's investors include Entrepreneur First.
- Where is Flippit headquartered?
- Flippit is headquartered in Paris, FR.