Fliplet
Founded 2009 · 25 employees on LinkedIn · 3 known investors
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Fliplet is a software platform that lets teams build production-ready business applications and mobile apps using AI, with controls for security, branding, and governance. It serves enterprises and non-developers, and has been adopted by law firms and other organizations for legal and enterprise use cases.
Also known as Fliplet Ltd
Founders & leadership
Fliplet was founded in 2009 by Ian Broom.
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026Fliplet operates a cloud-based platform that lets teams create, refine and publish business software for web and mobile. Users describe the software they need in plain language, review the generated first version (screens, permissions, data structure and logic), then set roles, integrations, security and publishing options before launch. Alongside AI generation, the platform retains earlier delivery routes: pre-built templates and components, and direct editing of HTML, CSS and JavaScript for deeper customization. Supporting capabilities include managed data sources, workflow automation, branding controls, version history with rollback, access management, pre-launch security review, and post-launch usage analytics.
Delivery options span responsive web publishing, private/enterprise distribution via internal app stores or MDM, and native publication to the Apple App Store and Google Play, with offline support for native experiences. Developer documentation covers a JavaScript API, REST API, custom components, themes and menus, an open-source Data Integration Service for fetching on-premises data, and single sign-on via SAML2 or other identity providers. Customers can choose a data region between Europe (Dublin) and US (California). The company describes AI capabilities as being extended to data source creation, automation building and post-launch agents that flag security issues, bugs and best-practice violations.
Historically the product was positioned as a no-code/low-code app builder for non-technical staff in law firms and professional services, with pre-built apps for events, client support, internal communications, crisis management and pitches. Case studies published by the company reference law firms including Mills & Reeve, Dykema and BLG Beyond.
Founding story
Ian Broom was running a full-service web agency when clients began asking for mobile apps they could build and maintain as quickly as websites; large agency customers found apps expensive, technically complex and hard to update. That demand led Broom and Tony Wu — an engineering student who moved into design and code — to build a no-code app creation platform, launching Fliplet's first product in May 2013.
Business model
Fliplet sells access to its software-creation platform to organizations; a licence historically allowed a customer to create an unlimited number of apps, for example one per campaign, event or key client, with the vendor handling hosting, updates, app store submission and common app features. Enterprise engagements include design and user-experience support plus proactive customer support. The company also offers a free account for getting started and drives enterprise sales through booked demos.
Subscription/licence-based access to the platform, with a licence permitting creation of multiple apps per customer rather than per-app pricing.
Traction
The company reports 34,000+ organizations having created mobile and web software with Fliplet, 47,000+ projects created, and 326,000+ web and mobile software users supported worldwide in the past year. It has cited work with more than 70 law firms (2023) and, earlier, 100+ global organisation clients; average active apps per client were reported as 12.5 in 2016, up from 4 in 2015.
Latest developments
Fliplet has moved to an AI-first product model with Studio V3 (May 2026), which generates and edits software from prompts, adds AI-assisted data source and automation creation, managed concurrent editing and rollback, and AI agents that flag security issues, bugs and best-practice violations after launch. AI capabilities are also documented in open beta for developers, and the company is promoting a Fliplet Summit covering V3 and live demos.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as an enterprise-grade AI software builder that pairs prompt-based creation with security, governance and controlled publishing, differentiating from tools that trade control for speed. The company reports adoption by more than 70 law firms as of 2023 and previously cited 100+ global organisation clients.
Combines AI-driven generation with enterprise controls — pre-launch security review, role-based editor/reviewer/publisher permissions, governed release channels, version history and rollback — while preserving templates and full code-level customization and multi-channel publishing (web, private distribution, public app stores, offline native) in a single platform.
Technology
Cloud platform combining AI generation and editing with a hybrid web/native runtime so one codebase runs on iOS, Android and web. It includes Fliplet Studio (now Studio V3, AI-first) as the editor, a component library (e.g. List from Data Source), Data Sources with hooks, App Actions for scheduled automations, JavaScript and REST APIs, custom components/themes/menus, an open-source Data Integration Service for on-premises data, encryption, and SAML2-based single sign-on. Earlier development tooling was based on node.js.
Go-to-market
Direct enterprise sales supported by booked product demos, customer case studies, awards/recognition, self-serve free accounts, a knowledge center and academy for onboarding, developer documentation, thought-leadership content aimed at the legal sector (including research on apps from the top 300 global law firms), and company events such as the Fliplet Summit.
Enterprises and non-technical business users, with a concentration in law firms and professional services; the company has also cited clients in construction, manufacturing, retail and service industries. Buyers historically included CIOs/CTOs and CMOs at mid-to-large law firms.
Geography
Headquartered in London, England (145 City Road, EC1V 1AX), with customer data hosted in Europe (Dublin) or US (California) regions and users described as worldwide; company culture references an annual offsite away from London.
History
The idea originated in 2011 out of agency client demand, and Fliplet launched its first product in May 2013, initially targeting small law firms. After Sky approached the company for an app, Fliplet repositioned toward large enterprises and rewrote its website accordingly. It raised £500K of seed investment in 2015. In May 2020 it introduced Code Library for reusable custom code; in March 2021 it launched the Remote and Office Management Solution (ROMS) template, an evolution of its Return to Office template, for hybrid work. In August 2023 it announced advanced AI features while deepening its legal and enterprise positioning, working with more than 70 law firms. In May 2026 it launched Studio V3, an AI-first, prompt-led software builder.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsFliplet launched Studio V3, a prompt-led way for teams to generate, refine and deliver governed business software with AI.
Fliplet announced advanced AI features while deepening its position in legal and enterprise use cases, including work with more than 70 law firms.
ROMS launched as an evolution of the Return to Office template, giving organizations a way to manage remote and office staff during hybrid work.
Fliplet introduced Code Library so developers and non-developers could add reusable custom code and extend apps more easily.
Fliplet received £500K of seed investment, with lead angel investor Ben Wynne-Simmons of Coralreef.io and angel investor/board member Julian Lloyd-Evans.
Fliplet released its first product, a no-code way to deliver mobile apps without traditional build cycles, following demand from web agency clients.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Flipletfliplet.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fliplet do?
- Fliplet is a London-based platform for building governed web and mobile business software from AI prompts, templates or code.
- Who founded Fliplet?
- Fliplet was founded by Ian Broom in 2009.
- Who are Fliplet's investors?
- Fliplet's investors include Coral Reef IO.