Flip

Flip (flipcx.com) develops Voice AI that answers and resolves customer service phone calls for three vertical markets: retail eCommerce, healthcare providers, and transportation operators. Rather than positioning as a general-purpose, all-channel AI platform, the company focuses on the phone channel for a narrow set of industries, shipping preconfigured call flows, training data and integrations for the intents common to each vertical so brands do not have to code, build flows or design agents themselves.

In retail eCommerce the product handles order status ("WISMO"), returns and exchanges, subscriptions, product and store information, and phone ordering. The healthcare offering targets providers, urgent care centers, dental offices, physical therapy clinics and veterinarians, covering labs, prescriptions, follow-ups, insurance checks, bill collection and outbound aftercare programs in addition to appointment booking. The transportation offering serves fleets, call centers and medical transport (NEMT) coordinators with ride scheduling, account booking, ride modifications and late callouts, with the company stating automation of up to 90% of calls. Flip advertises more than 80 native integrations with systems customers already run.

Deployment follows a staged model: a "Listen Mode" period in which forwarded calls are analyzed to identify which intents to automate first, followed by activation of initial intents and then expansion to higher-volume intents and deeper integrations. For transportation prospects the company offers a seven-day free trial. The company describes hundreds of customers and millions of calls handled weekly, and cites named case studies including Tommy John, GNC, Royal Cars, Community Care Partners and Midwest Express Clinic.

Founding story

Co-founders Brian Schiff and Sam Krut met at Cornell and initially built a ride-hailing app; from that experience they identified the pain of customer service calls as a larger problem and pivoted the product to a voice assistant for customer service in 2017.

Business model

B2B software sold to brands that operate high-volume support phone lines, delivered as a managed Voice AI service that customers connect by forwarding their existing phone traffic and integrating their back-end systems.

The company advertises zero cost up front with performance-based pricing.

Traction

The company reports hundreds of customers and millions of automated calls per week, about 20 million calls per month for roughly 250 global brands, and a cumulative 300 million automated calls. Customer results cited include ~70% of call volume automated at Royal Cars with missed calls reduced to zero, 35% of inbound calls fully automated at GNC (up from about 20%) across 6,000+ retail locations, 37% automation and a 100% call response rate at a mattress brand, a 66% reduction in missed calls at Community Care Partners, and more than 38,000 outbound aftercare calls in the first 45 days at Midwest Express Clinic reaching over 18,000 patients.

Latest developments

In January 2026 Flip announced a $20 million Series A alongside a 300 million automated call milestone, with coverage from Crunchbase and AlleyWatch. In March 2026 the company announced the hiring of an executive team.