Flikshop
Techstars '18Washington, US · Founded 2011 · 11 employees on LinkedIn · 1 known investors
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Flikshop allows people to send personalized postcards to incarcerated individuals to maintain family connections and provide emotional support. The service aims to reduce recidivism by helping incarcerated people stay connected to their loved ones and community.
Also known as Flikshop Inc.
Founders & leadership
Flikshop was founded in 2011 by Marcus Bullock.

Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Flikshop operates a mobile and web mail platform that lets users upload a photo from a phone, camera roll or social media account, add a message, and have it printed and shipped as a physical item to a person held in a correctional facility. Print options include 4"x6" full-color postcards and photo lab prints (1 Flikshop Credit each), typed letters printed and mailed in an envelope (2 credits), and "Flikbooks," 5"x7" glossy photo books holding up to 60 photos at variable cost. Postcards are priced from $1.29 with no subscription, orders ship within 48 hours, and the company says it covers more than 3,700 approved correctional facilities, handling facility-specific rules and formatting. Each item carries metered postage rather than an adhesive stamp to address contraband and stamp-reuse concerns.
Beyond mail, Flikshop runs two additional programs. The Flikshop School of Business, founded in 2016, offers six courses and professional certificates covering tech careers and entrepreneurship, delivered in person, in facility, and digitally; classes are free to scholars and often include a stipend, with tuition subsidized by partners and sponsors. The Flikshop Neighborhood is a verified network through which nonprofits, employers, educators, mentors and advocates can reach incarcerated people and their families, run mailing campaigns for newsletters, surveys, announcements and sign-up forms, and coordinate reentry resources such as housing, healthcare, legal aid and workforce training before release. The company also sells branded merchandise and operates "Flikshop Angels," a donation program that funds Flikshop Credits for families who cannot afford them.
Founding story
Founder and CEO Marcus Bullock was sentenced at age 15 to eight years in adult maximum security prison for carjacking. Two years in, as he described spiraling into depression, his mother promised to send him a letter or photo every day for the remaining six years of his sentence; he credits those letters with saving his life and giving him a view of life after prison. After building a business in the construction space, Bullock used that company's revenue to launch Flikshop so that families could maintain similar contact with incarcerated loved ones.
Business model
Flikshop charges per printed item using a prepaid "Flikshop Credit" system, with no subscriptions or recurring fees; postcards start at $1.29 and a first postcard is free for new users. Additional revenue and funding streams include branded merchandise sales, the Flikshop Angels donation program that buys credits for families in need, corporate sponsorship of the School of Business, and organizational mailing campaigns and data access sold through the Flikshop Neighborhood.
Transactional, per-item pricing via Flikshop Credits (1 credit per postcard or print, 2 per letter, variable for Flikbooks), supplemented by donations, corporate program sponsorship and merchandise sales.
Traction
As of February 2025 the company reported 186,382 incarcerated recipients who had received at least one postcard and 412,124 total postcards, letters, photo packages or Flikbooks sent, with 83% of Flikshop Angels donors giving on a recurring basis. Separately, the Neighborhood pages state Flikshop has connected over 170,000 families to about 85,000-87,000 incarcerated people across 50 states, and that coverage extends to more than 3,700 approved correctional facilities.
Latest developments
Flikshop publishes impact figures dated February 2025 and is building out the Flikshop Neighborhood as a verified network with communications, workforce, resource and matching layers, inviting nonprofits, employers, educators, mentors and families to register.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a lower-cost alternative to prison phone calls, paid email and internet kiosk services, with the stated aim of democratizing communication inside prisons and pressuring incumbent providers to change pricing practices. The company describes itself as evolving from a consumer mail app into a communications, workforce, resource and matching infrastructure layer for reentry.
Combines cheap physical mail with automated content screening and security-friendly metered postage designed for correctional mailroom processing, and pairs the consumer product with free entrepreneurship education and a verified reentry resource network. Leadership and instruction draw on lived experience of incarceration, which the company cites as a basis for trust with its users and scholars.
Technology
Consumer iPhone, iPad and Android apps let users import photos from a camera roll, camera, Facebook or Instagram and submit them for printing and mailing. Flikshop replaced an early manual content-review process with machine learning software that automatically scans every postcard for prohibited content including nudity, sexually suggestive imagery, gang symbols, weapons, drugs and excessive profanity; flagged users are refunded their credit. Postcards are printed with metered postage so facility staff can process mail quickly. The Neighborhood platform adds verified organization and family registration, opt-in consent for incarcerated participants, compliance monitoring, and profiles described as carrying more than 35 data points.
Go-to-market
Direct-to-consumer distribution through free mobile apps and the website, with a free first postcard as an acquisition offer, complemented by donation-funded credits for low-income families, corporate and university partnerships supporting the School of Business, and free verified sign-up for organizations joining the Neighborhood network.
Family members and friends of incarcerated people in local and county jails, state and federal prisons, juvenile detention centers and ICE detention facilities; formerly incarcerated learners enrolling in the School of Business; and nonprofits, second-chance employers, educators, mentors and advocacy organizations using the Neighborhood to reach incarcerated populations.
Geography
United States, spanning 50 states and more than 3,700 approved correctional facilities including local and county jails, state and federal prisons, juvenile detention centers and ICE detention centers. The Neighborhood cites organization activity in cities including Baltimore, Houston, Atlanta, Detroit, Miami and Oakland.
History
Founder Marcus Bullock launched Flikshop using revenue from an earlier construction business. The Flikshop School of Business was founded in 2016 to provide entrepreneurship and workforce readiness training. Content moderation moved from manual review to an AI-based scanning system as volume grew, and the company has been expanding the Flikshop Neighborhood into a broader reentry infrastructure network.
Risks & controversies
The service depends on correctional facility approval and compliance rules for mail, requiring metered postage and automated screening of prohibited content; mail from flagged users is rejected and credits refunded. The company also notes competition from incumbent prison communications providers that charge high rates for calls, email and kiosk access.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Flikshop.
Timeline · 4
launches, deals, and filingsEngine published an interview with founder and CEO Marcus Bullock covering Flikshop's postcard product, the Neighborhood initiative, the School of Business, its move from manual to AI-based postcard content review, and policy barriers facing formerly incarcerated entrepreneurs.
WeWork, Delta Air Lines and AWS are cited as partners and sponsors subsidizing tuition for Flikshop School of Business scholars; the school collaborates with seven leading companies and universities.
Flikshop operates the Flikshop Neighborhood, a free verified network letting nonprofits, employers, educators, mentors and families register, run mailing campaigns and connect reentry resources to consenting incarcerated participants across 50 states.
Marcus Bullock founded the Flikshop School of Business to expose students, most of them justice-system involved or with a close family member who has been, to entrepreneurship and workforce readiness skills. Classes are free and often include a stipend, with tuition subsidized by partners and sponsors including WeWork, Delta Air Lines and AWS.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Flikshopflikshop.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Flikshop do?
- Flikshop is a US mail-technology platform for sending photo postcards, letters and photo books to incarcerated people.
- Who founded Flikshop?
- Flikshop was founded by Marcus Bullock in 2011.
- Who are Flikshop's investors?
- Flikshop's investors include Techstars.
- Where is Flikshop headquartered?
- Flikshop is headquartered in Washington, US.

