Flare
Entrepreneur First '22London, GB · Founded 2022 · 1 known investors
Flare is a Shopify app that lets merchants set delivery-date rules by postcode, product, and shipping method so customers only see fulfillable dates at checkout, with automation for cut-off times, order tagging, and 3PL syncing. It targets ecommerce brands in categories like furniture, food and drink, gifting, and subscriptions.
Also known as getflare.co.uk
Founders & leadership
Flare was founded in 2022 by Daniel Parekh-Hill and Alex Hooper.
Investors · 1
Company profile
researched Aug 2026Flare sells a delivery date picker and checkout automation app for Shopify merchants. Merchants configure rules — lead times, daily cut-off times, blocked or blackout dates, postcode/ZIP zones, shipping methods, transit times and per-day capacity caps — and the app then surfaces only the delivery or dispatch dates that the merchant can fulfil. The calendar can be placed on the product page, cart page, slide cart/drawer, or, for Shopify Plus stores using Checkout Extensibility, natively in checkout. Additional functions include checkout date and postcode validation, blocking of specific ZIP codes or ranges, shipping-rate surcharges for premium windows such as Saturday or next-day delivery, automatic order tagging by delivery/ship date, product-page delivery estimates, and a customer-facing self-service rescheduling portal.
The product is positioned for categories with time-sensitive or complex fulfilment: furniture, meat and seafood, drinks and subscriptions, flowers and gifting, live plants and aquatics, raw pet food, florists and bakeries, and B2B/wholesale mixed with DTC. Integrations cited by the company include Recharge and Skio (native API) plus Appstle and Recurpay for subscriptions, ShipStation, ShipBob and Shopify Flow for fulfilment, and carriers such as UPS, FedEx and Royal Mail; the company states the app has been tested with 100+ Shopify apps including Klaviyo, Yotpo and Checkout UI Extensions. Setup is described as no-code, using Shopify Functions, checkout extensibility APIs and Theme Editor app blocks rather than injected theme code, with most stores live within an hour to a day.
The company supports migration from competing delivery date apps including Zapiet, Pickeasy and Stellar, recreating existing rules during onboarding. Support is delivered via in-app live chat and email, with a stated typical response of 1–2 hours during UK and US hours and 24 hours worldwide; Advanced plans and above include a 1:1 onboarding call.
Business model
Software-as-a-service sold as a Shopify app on recurring monthly subscription plans, with a free trial and self-service installation from the Shopify App Store.
Tiered monthly subscription. The company's site lists plans described as Organised at $39/mo, Advanced at $99/mo, Precise at $249/mo, Pro at $599/mo and a Custom tier at $999+/mo, and elsewhere states pricing 'from £29/month'. Higher tiers add features such as 3PL sync and a 1:1 onboarding call.
Traction
The website states 700+ Shopify brands use the app, processing over $10M in orders per month, and a 4.9-star rating across 108 reviews. Company-reported outcome metrics include 99.8% order accuracy (orders without delivery date errors), a 92% reduction in WISMO support tickets within 30 days of install, 4–8 hours saved per week on manual order coordination, and roughly +10% checkout completion. Named customer references include Rebel Cheese (US), which reported nearly 8,000 scheduled orders totalling $900,000 in two months; Oh My Guts (Netherlands), reporting a 17% conversion rate increase; Fossil Farms (US); and The Fat Butcher. An unnamed featured case study cites a 190% conversion increase and £48K additional monthly sales. All figures are self-reported by the vendor.
Latest developments
The site's blog carries dated posts through mid-2026 covering local delivery scheduling, BOPIS pickup date selection, B2B wholesale ship dates, subscription renewal date calculation, and vertical playbooks for seafood, butchers, raw pet food, live plants and gifting; the company also promotes an ROI calculator and migration path from custom-built pickers to the app.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positions itself as a purpose-built alternative to doing nothing, to custom-coded delivery logic (which the company estimates at £5K–£20K+ to build plus ongoing maintenance) and to other Shopify delivery date apps, claiming advantages in postcode-level rules, shipping-method-based rules, 3PL/ShipStation integration and native Shopify Plus checkout support. Named alternatives it supports migration from are Zapiet, Pickeasy and Stellar.
The company frames its edge as showing only fulfillable dates rather than any date, combined with rule complexity handled without code: simultaneous logic by product, collection, postcode/ZIP zone, shipping method and capacity; native Shopify Plus checkout placement via Checkout Extensibility; cart-page placement that pairs shipping methods with valid dates for non-Plus stores; native subscription integrations with Recharge and Skio; and write-through of dates to 3PL and fulfilment tooling. It also emphasises avoiding theme code injection and offering responsive human support.
Technology
The app is built on Shopify's native infrastructure — Shopify Functions and checkout extensibility APIs — plus Theme Editor app blocks, with the company stating zero lines of injected theme code so nothing breaks on theme updates. A rules engine handles postcode/ZIP zones, per-product and per-collection lead times, cut-off times by day, method and timezone, blackout dates and daily capacity caps. Selected delivery or ship dates are written to Shopify order attributes so they flow into fulfilment tools. The site claims sub-100ms load times in one place and a 195ms average API response time with p95 at 567ms in another, over 345,000 checkout requests processed in a trailing seven-day period.
Go-to-market
Distribution through the Shopify App Store with self-service install and a free trial, supported by a demo booking path for larger or more complex accounts. Demand generation relies heavily on content marketing: a blog of vertical-specific and comparison articles (e.g. delivery dates for seafood, butchers, raw pet food, gifting, B2B wholesale), a library of step-by-step setup guides, an FAQ hub, a 'why Flare' comparison page positioning the app against custom code and rival apps, and an ROI calculator. Migration assistance from competing apps is offered during onboarding.
Shopify and Shopify Plus ecommerce merchants with constrained or complex fulfilment, including furniture and heavy-goods retailers, butchers and fresh meat, seafood and fresh fish, frozen and perishable food, raw pet food, drinks and subscription boxes, flowers, gifting and events, florists and bakeries, live plants and aquatics, and B2B/wholesale sellers.
Geography
Headquartered in the UK with UK-oriented product features such as postcode zones, Royal Mail support and Highlands and Islands surcharge examples; customers referenced include brands in the United States and the Netherlands, and support is offered across UK and US hours with worldwide coverage.
Risks & controversies
Nearly all available information originates from the company's own website, so traction, performance and outcome figures are self-reported and unverified. Two sources found under the Flare name relate to a Montreal-based threat exposure management company and are unrelated to this business. The company's fortunes are tied to a single distribution channel and platform (the Shopify App Store and Shopify's checkout extensibility APIs), and it competes with several established delivery date apps.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 8
primary sources listed
- Flaregetflare.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Flare do?
- Flare is a no-code Shopify app that shows shoppers only delivery dates a merchant can actually fulfil.
- Who founded Flare?
- Flare was founded by Daniel Parekh-Hill, Alex Hooper in 2022.
- Who are Flare's investors?
- Flare's investors include Entrepreneur First.
- Where is Flare headquartered?
- Flare is headquartered in London, GB.