Fivvy

Fivvy is a financial technology company headquartered in Miami. Its stated purpose is to convert customers' data into "customer delights and revenue opportunities," positioning its offering as a way to close the gap between banks and the people they serve. According to co-founder and CEO Hanoi Morillo, the product is intended to make banks more useful to their customers while also helping those banks remain profitable.

The company was created out of Morillo's combined experience in technology and banking, where she observed a disconnect in the relationship banks maintain with their customers. Fivvy participated in EndeavorLAB, the Endeavor Miami program for founders, and Morillo is described as an EndeavorLAB alumna.

Founding story

Hanoi Morillo founded Fivvy after roughly two decades working in technology and in banking, including roles at Google, IBM, Scotiabank and KPMG. She has said that working at the intersection of technology and banking made a gap in the relationship between banks and their customers apparent to her, and that she set out to build something to bridge it. Before founding Fivvy she had become involved in the startup ecosystem as a mentor and investor, and left the corporate world when she concluded the project she was developing was substantial enough to pursue full time.

Business model

Fivvy positions its offering toward banks, framing the value proposition as improving the bank-customer relationship while enabling banks to generate additional revenue from customer data.