Fittingbox

Fittingbox, self-described as "the Digital Eyewear Company," develops augmented-reality virtual try-on (VTO) software and digital assets for the eyewear sector. Its product lines cover Virtual Try-On (for websites, e-commerce and in-store use), Digital Frames (3D digitization, a 3D frame database and a 3D Viewer), an Optical Fit/Optical Toolbox line (optical measurements including pupillary distance measurement and lens demo/lens simulator), and an Open Innovation program offering R&D capabilities and co-creation, including co-patenting, with partners.

The company's technology stack spans augmented reality and "diminished reality," artificial intelligence and machine learning, computer vision and face detection, and computer graphics. It has built an in-house cross-platform Physically Based Rendering engine for glasses and lens rendering, and a patented "3D StudioBox" frame-digitizing box that scans a physical frame and produces a 3D replica in hours. A notable feature, Frame Removal (released 2022), digitally removes the glasses a user is already wearing so they can try on new frames without taking off their prescription eyewear; the company says it rests on years of research and more than a dozen international patents. Fittingbox reports 59 international patents filed since 2006, around 25+ AR/AI/ML/computer graphics/computer vision experts, and reinvestment of roughly 30% of revenue in R&D each year for more than 15 years.

As of the company's about page, Fittingbox reports more than 4,000 corporate customers, a team of 150+ members across 13 nationalities, and the largest database of 3D frames in the world with over 195,000 references covering more than 1,200 brands. Digitization is handled by two in-house teams of more than 20 photographers and designers producing an average of 4,000 frames per month.

Founding story

Fittingbox was created in 2006 by Benjamin Hakoun and Ariel Choukroun, then students and glasses wearers who were frustrated that trying on new frames at an optician required removing their corrective lenses, leaving them unable to see themselves clearly. They set out to make glasses shopping easier and were the first to launch a "virtual mirror" allowing consumers to try glasses on in real time via desktop or mobile. Hakoun serves as CEO and Choukroun as CTO; both remain the company's largest shareholders.

Business model

Fittingbox licenses interactive software solutions (virtual try-on, 3D viewer, optical measurement tools) and supplies digital assets — 3D frame models and eyewear packshots — to eyewear businesses, positioning itself as a single partner for all digital outputs. It also produces digital twins of frames as a digitization service and offers co-creation/co-patenting engagements through its Open Innovation program.

The company sells its solutions to eyewear brands, retailers and manufacturers via demos and quotes arranged with sales representatives; it states that roughly 30% of revenue is reinvested annually in R&D.

Traction

Fittingbox reports powering more than 306 million virtual try-on sessions in 2025, 80,000+ frames digitized in 2025, 200,000+ PD measurements performed in 2025, more than 4,000 corporate customers in 75 countries, a database of 195,000+ 3D frame references across 1,200+ brands, and 59 patents filed since 2006. Customers report conversion improvements: Eyerim cites a stable conversion-rate uplift of around 90% among try-on users, and Fielmann reports sunglasses purchase conversion 2x-3x higher with virtual try-on.

Latest developments

In October 2023 Fittingbox completed its first acquisition, buying Ditto Technologies, Inc., an eyewear virtual try-on provider affiliated with Luna Solutions, LLC; as part of the transaction Luna's parent CNT Holdings (owner of 1-800 Contacts) became a shareholder and joined the board alongside existing investors Fielmann Group and JINS. The company released a 3D Viewer in 2024 and in 2025 won the BPI France I-Nov Innovation Competition under the France 2030 program for a new generation of its StudioBox digitization system. Recent published items include a HOYA LensPreview virtual lens experience powered by Fittingbox and a post marking 20 years of the company.