Fitpet
Seoul, KR Β· 3 known investors
Find your way into Fitpet
Fitpet is a South Korean company focused on pet health and care. The page is a careers/team culture page describing the company's work principles and hiring.
Also known as Fitpet Corp Β· μ£Όμνμ¬ νν« Β· νν«
Founders & leadership
Investors Β· 3
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BJun 2021Source β
Source: company announcements and press reports β follow each round's link for the claim.
Company profile
researched Aug 2026Fitpet (νν«) is a Seoul-based companion animal healthcare company. Its core offering allows owners to check a pet's health at home in about one minute, screening for conditions such as diabetes, kidney disease and oral disease, with results saved to the Fitpet app for later reference. The company holds a PCT global patent application (PCT/KR2018/0100300) and WIPO global trademark registrations for the Fitpet and Ahead marks.
Alongside diagnostics, Fitpet runs a curated pet product store that recommends items by pet age and health status using accumulated pet health data, and fulfills orders through its own logistics chain. A hospital discovery service helps owners find nearby or symptom-specialized veterinary clinics and book appointments; the site cites more than 160,000 hospital reviews as of 2023. The company also states it is preparing pet insurance products to reduce owners' veterinary cost burden.
An international-facing site, fitpetcorp.com, markets the "FitPet Ahead" healthcare solution, noting approval by a global animal medical science institute and availability in the United States.
Business model
Fitpet combines at-home diagnostic test products for companion animals with an app that stores test results, an e-commerce store (νν«λͺ°) selling curated pet health products with personalized recommendations based on pet health data, and a veterinary hospital search and appointment booking service. The company states it operates its own logistics chain for delivery and is developing pet insurance products.
Revenue derives from sales of diagnostic test kits and curated pet products through its own commerce channel, with pet insurance products described as in development.
Traction
As of 2023 the company reported approximately KRW 90 billion in cumulative investment raised in its seventh year since founding, said it was approaching annual revenue of KRW 100 billion, and cited more than 160,000 veterinary hospital reviews on its platform.
Latest developments
The company was hiring across engineering (backend, frontend, data engineering, iOS/Android, ML, infrastructure, DevOps), product, design, commerce/MD, logistics, marketing, insurance actuarial and corporate functions, and stated that pet insurance products were in preparation.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
The company describes itself as first in South Korea's companion animal healthcare segment and frames its ambition in terms of becoming a Korean pet industry unicorn. Its shares are listed as a pre-IPO name on the EquityZen secondary marketplace, which categorizes it under software, artificial intelligence, and data and analytics and gives a founding year of 2017.
Fitpet positions its at-home, one-minute pet health test kits with app-based result storage as the basis for a data-driven model, using accumulated pet health data to personalize product recommendations and connecting owners to veterinary clinics within the same platform. It cites a PCT global patent application and WIPO trademark registrations for Fitpet and Ahead.
Technology
At-home rapid test kits for companion animals covering conditions such as diabetes, kidney disease and oral disease, paired with a mobile app that records and stores results; a recommendation system driven by pet health data; and a veterinary hospital directory with review and booking functions. Intellectual property includes a PCT international patent application (PCT/KR2018/0100300) and WIPO trademark registrations (Fitpet: 1453692; Ahead: 1451847).
Go-to-market
Direct-to-consumer through the Fitpet app and its own online store, supported by in-house logistics, marketing and content production functions, plus a hospital review and booking service that connects owners with veterinary clinics.
Owners of companion animals in South Korea, with an international product offering aimed at pet owners in the United States.
Geography
Headquartered in Gangnam-gu, Seoul, South Korea, with the domestic market as its primary focus. The corporate site states the FitPet Ahead product is available in the United States.
History
The company is registered as μ£Όμνμ¬ νν« (business registration number 543-87-00755), headquartered at 6th floor, 37 Bongeunsa-ro 25-gil, Gangnam-gu, Seoul. On its site the company describes itself as being in its seventh year since founding as of 2023, and reports approximately KRW 90 billion in cumulative investment raised. Korean tech press reported a Series B round in mid-2021.
Compiled by commissioned research from 7 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 1
launches, deals, and filingsKorean tech media reported that Fitpet, a pet care technology startup, secured what was described as the largest Series B funding in its segment.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 7
primary sources listed
- Fitpetfitpet.co.kr Β· web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fitpet do?
- Seoul-based pet healthcare company offering at-home diagnostic tests, an app, curated pet product commerce and vet clinic booking.
- Who are Fitpet's investors?
- Fitpet's investors include Ascendo Ventures, LB Investment, Premier Partners.
- Where is Fitpet headquartered?
- Fitpet is headquartered in Seoul, KR.