Fitmint
Founded 2022 · 4 employees on LinkedIn · 1 known investors
Fitmint is a mobile app that gamifies daily walking by tracking step goals, unlocking mystery boxes, and awarding in-game GRIT coins redeemable for gift cards. It combines fitness tracking with social leaderboards and challenges to encourage habit formation and physical activity.
Also known as Rabbit Technologies Inc
Investors · 1
Company profile
researched Aug 2026Fitmint, operated by Rabbit Technologies Inc, is a mobile fitness application built around forming a long-term walking habit. Users set and complete daily step goals; each completed day advances the user a level and yields a mystery box that contains $GRIT, the app's in-game coin, as well as gift cards. Accumulated GRIT can be redeemed for Amazon and other gift cards.
Beyond individual step tracking, the app includes fitness challenges intended to help users hold themselves accountable to their goals, and social features such as leaderboards where users compete with friends, with the ability to cheer on others' progress.
Business model
Fitmint distributes a consumer mobile app that awards an in-game coin, $GRIT, for completing daily step goals; the coin is redeemable for Amazon and other gift cards.
Traction
The website displays user testimonials and identifies Kearny Jackson and 1947 Rise as backers.
▸Full profile — market position, technology, go-to-market
Market position
Combines step tracking with game mechanics — levels, mystery boxes and an in-game coin redeemable for gift cards — alongside social leaderboards and challenges.
Technology
A mobile application that tracks users' daily step counts and applies a levelling and mystery-box mechanic on top of that data. The site references a Google API policy, indicating use of Google APIs.
Go-to-market
Direct-to-consumer distribution through mobile app downloads promoted from the company website, supported by user testimonials and social/challenge features that encourage participation among friends.
Consumers seeking to build a daily walking habit, including groups of friends who compete on shared leaderboards and challenges.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Fitmintfitmint.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fitmint do?
- Fitmint is a mobile app that rewards daily step goals with in-game $GRIT coins redeemable for gift cards.
- Who are Fitmint's investors?
- Fitmint's investors include iSeed.