Fundraising Fox

Fitbit

Acquired

San Francisco, US · Founded 2007 · Delaware corporation · 7 known investors

Fitbit designs and develops wearable fitness tracking devices and associated software that monitor health metrics and physical activity.

HardwareHealthtechWellness & Fitness

Founders & leadership

Fitbit was founded in 2007 by James Park and Eric Friedman.

JP
James Parkin𝕏Co-founderInvestor at Luffu
EF
Eric FriedmanCo-founder
AM
Andy MissanExecutive
WZ
William ZerellaExecutive
TR
Timothy RobertsExecutive
HH
Hansgregory HartmannExecutive
ES
Edward ScalExecutive

Board

JCJonathan Callaghan
Jonathan Callaghanin𝕏Board directorFounder and Venture Capitalist in Palo Alto, CA
SM
Steve MurrayBoard director
BF
Brad FeldBoard director
CP
Christopher PaisleyBoard director

Investors · 7

Advancit CapitalBoston · $500K – $1M
Felicis VenturesSan Francisco · $500K – $15M
Qualcomm VenturesSan Diego · $5M
Raptor GroupMiami Beachvia James J. Pallotta · inferred
Sapphire VenturesMenlo Park · $5M – $20M
True VenturesSan Francisco · $500K – $3M
Uncork CapitalSan Francisco · $3M – $5M

Reported raises · per SEC filings

Form D private placements

$29.9M disclosed across 2 rounds · 2011–2015

▶$17.8MraisedMar 2015 · 38 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andy MissanExecutive Officer
  • Jonathan CallaghanDirector
  • James ParkExecutive Officer, Director
  • William ZerellaExecutive Officer
  • Christopher PaisleyDirector
  • Timothy RobertsExecutive Officer
  • Steve MurrayDirector
  • Hansgregory HartmannExecutive Officer
  • Brad FeldDirector
  • Edward ScalExecutive Officer
  • Eric FriedmanExecutive Officer, Director
Offering amount
$17.8M
Amount sold
$17.8M
First sale
Mar 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.1MraisedJan 2012 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • James ParkExecutive Officer, Director
  • Brad FeldDirector
  • Eric FriedmanExecutive Officer, Director
  • Jon CallaghanDirector
Offering amount
$12.1M
Amount sold
$12.1M
First sale
Sep 2011
Incorporated
Corporation, Delaware, 2007
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap
Womenshealthmag1526 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.

Companies competing with Fitbit for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Health & Wellness 2026 Halftime Report | Fitt Insiderinsider.fitt.co · Jul 2026The story of Fitbit: How a wooden box was bought by Google for $2.1bnwareable.com · Apr 2020Fitbit Raises $43 Milliontechcrunch.com · Aug 2013Fitbit Raises $43 Million, Says It Will Accelerate Hiringfastcompany.com · Aug 2013Fitbit raises $43M in Series D fundingblog.google · Aug 2013

Frequently asked questions

What does Fitbit do?
Fitbit designs and develops wearable fitness tracking devices and associated software that monitor health metrics and physical activity.
Who founded Fitbit?
Fitbit was founded by James Park, Eric Friedman in 2007.
Who are Fitbit's investors?
Fitbit's investors include Advancit Capital, Felicis Ventures, Qualcomm Ventures, Raptor Group, Sapphire Ventures, True Ventures, Uncork Capital.
How much funding has Fitbit raised?
Fitbit has disclosed $29.9M raised across 2 rounds.
Where is Fitbit headquartered?
Fitbit is headquartered in San Francisco, US.