/Companies

Fitbit

Acquired

San Francisco, US · Founded 2007 · Delaware corporation · 10 known investors

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Fitbit designs and develops wearable fitness tracking devices and associated software that monitor health metrics and physical activity.

Founders & leadership

Fitbit was founded in 2007 by James Park and Eric Friedman.

JPJames Park
James ParkFounderInvestor at Luffu
EF
Eric FriedmanFounder
AM
Andy MissanExecutive
WZWilliam Zerella
William ZerellaExecutive
TR
Timothy RobertsExecutive
HH
Hansgregory HartmannExecutive
ES
Edward ScalExecutive

Board

JCJonathan Callaghan
Jonathan CallaghanBoard directorFounder and Venture Capitalist in Palo Alto, CA
SM
Steve MurrayBoard director
BF
Brad FeldBoard director
CP
Christopher PaisleyBoard director

Investors · 10

Also in the syndicate · 1

SAP Ventures

Reported raises · per SEC filings

Form D private placements

$29.9M disclosed across 2 of 3 rounds · 2011–2015

▶$17.8MraisedMar 2015 · 38 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andy MissanExecutive Officer
  • Jonathan CallaghanDirector
  • James ParkExecutive Officer, Director
  • William ZerellaExecutive Officer
  • Christopher PaisleyDirector
  • Timothy RobertsExecutive Officer
  • Steve MurrayDirector
  • Hansgregory HartmannExecutive Officer
  • Brad FeldDirector
  • Edward ScalExecutive Officer
  • Eric FriedmanExecutive Officer, Director
Offering amount
$17.8M
Amount sold
$17.8M
First sale
Mar 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12.1MraisedJan 2012 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • James ParkExecutive Officer, Director
  • Brad FeldDirector
  • Eric FriedmanExecutive Officer, Director
  • Jon CallaghanDirector
Offering amount
$12.1M
Amount sold
$12.1M
First sale
Sep 2011
Incorporated
Corporation, Delaware, 2007
Federal exemptions
06
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 1

Companies working in the same space as Fitbit.

In the news

Frequently asked questions

What does Fitbit do?
Fitbit designs and develops wearable fitness tracking devices and associated software that monitor health metrics and physical activity.
Who founded Fitbit?
Fitbit was founded by James Park, Eric Friedman in 2007.
Who are Fitbit's investors?
Fitbit's investors include Advancit Capital, Felicis Ventures, Qualcomm Ventures, Raptor Group, Sapphire Ventures, True Ventures, Uncork Capital, Foundry and 1 more.
How much funding has Fitbit raised?
Fitbit has disclosed $29.9M raised across 2 of its 3 known rounds.
Where is Fitbit headquartered?
Fitbit is headquartered in San Francisco, US.