Fundraising Fox

Fitbit

San Francisco, US · Delaware corporation · 5 known investors

fitbit.com ↗

Fitbit designs and develops wearable fitness tracking devices and associated software that monitor health metrics and physical activity.

HardwareHealthtechWellness & Fitness

Founders & leadership

AM
Andy MissanExecutive Officer
JC
Jonathan CallaghanDirector
JP
James ParkExecutive Officer, Director
WZ
William ZerellaExecutive Officer
CP
Christopher PaisleyDirector
TR
Timothy RobertsExecutive Officer
SM
Steve MurrayDirector
HH
Hansgregory HartmannExecutive Officer
BF
Brad FeldDirector
ES
Edward ScalExecutive Officer
EF
Eric FriedmanExecutive Officer, Director

Investors · 5

Advancit CapitalBoston
Raptor GroupMiami Beachvia Jim Pallotta · inferred
Sapphire VenturesAustin · $5M – $20M
True VenturesSan Francisco · $500K – $3M
Uncork CapitalSan Francisco · $3M – $5M

Competitors · 7

by search overlap
Healthline3084 shared keywordsHealthline publishes medically reviewed health and wellness content for general consumers, drawing on a network of medical reviewers. It operates as a consumer health media and information platform.
Mayo Clinic1965 shared keywords
Diabetes Prevention Program1819 shared keywords
Target1628 shared keywords
Cleveland Clinic, 20221596 shared keywordsCleveland Clinic is a patient-centered academic medical center providing clinical care, research, and medical education. The organization offers services ranging from primary care and virtual visits to specialized treatment, clinical trials, and advanced medical research.
Womenshealthmag1526 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Displair1422 shared keywords

Companies competing with Fitbit for the same Google search keywords, organic and paid, via search-intersection analysis.

Reported raises · per SEC filings

Form D private placements
▶$17.8MraisedMar 2015 · 38 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Andy MissanExecutive Officer
  • Jonathan CallaghanDirector
  • James ParkExecutive Officer, Director
  • William ZerellaExecutive Officer
  • Christopher PaisleyDirector
  • Timothy RobertsExecutive Officer
  • Steve MurrayDirector
  • Hansgregory HartmannExecutive Officer
  • Brad FeldDirector
  • Edward ScalExecutive Officer
  • Eric FriedmanExecutive Officer, Director
Offering amount
$17.8M
Amount sold
$17.8M
First sale
Mar 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news