/Companies

First Concepts

London, GB · 3 known investors

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First Concepts is a creative workspace and AI "creative co-director" that learns a creative's taste and project context to help develop ideas, scripts, storyboards and rendered shots from brief to pitch. It serves advertising and creative professionals (such as those at agencies like Mother and 72andSunny), consolidating multiple image and video generation models in one place.

Founders & leadership

CH
Conor HoeyFounder

Investors · 3

Also in the syndicate · 1

Arāya Ventureslead

Funding

SEC filings, press & company announcements

$1M disclosed across 1 of 2 rounds · 2026

Source: company announcements and press reports — follow each round's link for the claim.

Companies House · registry record

View on Companies House ↗
Registered name
FIRST CONCEPTS LTD
Company number
05094839
Status
Dissolved
Company type
Private limited company
Incorporated
5 Apr 2004
Dissolved
6 Dec 2011
Registered office
7 Holly Grove, Tabley, Knutsford, Cheshire, WA16 0HR
Nature of business (SIC)
7414
Accounts
last made up to 30 Apr 2010

Current officers

  • Stephen John Wild — secretary, appointed 26 Jul 2005
  • Stephen John Wild — director, appointed 26 Jul 2005
  • Tracy Jane Wild — director, appointed 1 Nov 2010

Source: Companies House public register · retrieved 4 Oct 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Frequently asked questions

What does First Concepts do?
First Concepts is a creative workspace and AI "creative co-director" that learns a creative's taste and project context to help develop ideas, scripts, storyboards and rendered shots from brief to pitch. It serves advertising and creative professionals (such as those at agencies like Mother and 72andSunny), consolidating multiple image and video generation models in one place.
Who founded First Concepts?
First Concepts was founded by Conor Hoey.
Who are First Concepts's investors?
First Concepts's investors include Antler, Araya Ventures.
How much funding has First Concepts raised?
First Concepts has disclosed $1M raised across 1 of its 2 known rounds.
Where is First Concepts headquartered?
First Concepts is headquartered in London, GB.