First Concepts
London, GB · 3 known investors
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First Concepts is a creative workspace and AI "creative co-director" that learns a creative's taste and project context to help develop ideas, scripts, storyboards and rendered shots from brief to pitch. It serves advertising and creative professionals (such as those at agencies like Mother and 72andSunny), consolidating multiple image and video generation models in one place.
Founders & leadership
Investors · 3
How we know: a partner's Signal profile · thesaasnews.com · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$1M disclosed across 1 of 2 rounds · 2026
Source: company announcements and press reports — follow each round's link for the claim.
Companies House · registry record
View on Companies House ↗- Registered name
- FIRST CONCEPTS LTD
- Company number
- 05094839
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 5 Apr 2004
- Dissolved
- 6 Dec 2011
- Registered office
- 7 Holly Grove, Tabley, Knutsford, Cheshire, WA16 0HR
- Nature of business (SIC)
- 7414
- Accounts
- last made up to 30 Apr 2010
Current officers
- Stephen John Wild — secretary, appointed 26 Jul 2005
- Stephen John Wild — director, appointed 26 Jul 2005
- Tracy Jane Wild — director, appointed 1 Nov 2010
Source: Companies House public register · retrieved 4 Oct 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does First Concepts do?
- First Concepts is a creative workspace and AI "creative co-director" that learns a creative's taste and project context to help develop ideas, scripts, storyboards and rendered shots from brief to pitch. It serves advertising and creative professionals (such as those at agencies like Mother and 72andSunny), consolidating multiple image and video generation models in one place.
- Who founded First Concepts?
- First Concepts was founded by Conor Hoey.
- Who are First Concepts's investors?
- First Concepts's investors include Antler, Araya Ventures.
- How much funding has First Concepts raised?
- First Concepts has disclosed $1M raised across 1 of its 2 known rounds.
- Where is First Concepts headquartered?
- First Concepts is headquartered in London, GB.

