Fundraising FoxFireFly Robotics
Salt Lake City, US · Founded 2010 · Delaware corporation
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FireFly Robotics (FireFly Automatix) builds autonomous robotic systems for turf management, including self-driving mowers used by golf courses and sports fields. Its precision turf robotics serve grounds maintenance operators.
Founders & leadership
AW
Andrew W. LimpertExecutiveAndrew W. Limpert holds a Bachelor of Science in Finance from the University of Utah and an MBA in Corporate Finance from Westminster College. He previously served as Chief Financial Officer at Profire Energy and Interim CEO at Ohr Pharmaceutical, and now leads FireFly Automatix, which develops robotics and autonomous systems for sports turf and agriculture.
MG
Matthew G. AposhianExecutive
LC
Lindsay C. JonesChief Financial Officer and Treasurer
Board
JW
JuE WongBoard director
PW
Paul W.G. RichardsonBoard director
EP
Elizabeth Pettit HockerBoard director
Reported raises · per SEC filings
Form D private placements$22.2M disclosed across 13 rounds · 2015–2026
▶$3.4MraisedOct 2026 · 245 investors · ManufacturingRule 506(b)
▶$3.4MraisedOct 2026 · 245 investors · Manufacturing
Rule 506(b)Officers, directors & promoters on the filing
- Lindsay C. JonesExecutive Officer
- Andrew W. LimpertExecutive Officer, Director
- Steven R. AposhianExecutive Officer, Director
- Matthew G. AposhianDirector, Executive Officer
- Offering amount
- $3.4M
- Amount sold
- $3.4M
- Sales commissions
- $152.6K
- Placement agents
- R.F. Lafferty & Co., Inc.
- First sale
- Oct 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.4MraisedDec 2024 · 42 investors · AgricultureRule 506(b)
▶$2.4MraisedDec 2024 · 42 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Andrew W. LimpertExecutive Officer, Director
- Elizabeth Pettit HockerDirector
- Paul W.G. RichardsonDirector
- Matthew G. AposhianExecutive Officer, Director
- JuE WongDirector
- Steven R. AposhianExecutive Officer, Director
- Offering amount
- $3.5M
- Amount sold
- $2.4M
- First sale
- Dec 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1MraisedAug 2024 · 1 investors · AgricultureRule 506(b)
▶$1MraisedAug 2024 · 1 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- JuE WongDirector
- Steven R. AposhianExecutive Officer, Director
- Andrew W. LimpertExecutive Officer, Director
- Paul W.G. RichardsonDirector
- Elizabeth Pettit HockerDirector
- Matthew G. AposhianExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $1M
- First sale
- Jul 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.1MraisedMar 2024 · 51 investors · AgricultureRule 506(b)
▶$2.1MraisedMar 2024 · 51 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Paul W.G. RichardsonDirector
- Steven R. AposhianExecutive Officer, Director
- Matthew G. AposhianExecutive Officer, Director
- Andrew W. LimpertExecutive Officer, Director
- Elizabeth Pettit HockerDirector
- Offering amount
- $3.5M
- Amount sold
- $2.1M
- First sale
- Aug 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedJan 2023 · 1 investors · AgricultureRule 506(b)
▶$2MraisedJan 2023 · 1 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Steven R. AposhianExecutive Officer, Director
- Matthew G. AposhianExecutive Officer, Director
- Andrew W. LimpertExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Jan 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3MraisedJan 2022 · 1 investors · AgricultureRule 506(b)
▶$3MraisedJan 2022 · 1 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Matthew G. AposhianExecutive Officer, Director
- Andrew W. LimpertExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Jan 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$882.7KraisedAug 2021 · 20 investors · AgricultureRule 506(b)
▶$882.7KraisedAug 2021 · 20 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Andrew W. LimpertExecutive Officer, Director
- Matthew G. AposhianExecutive Officer, Director
- Offering amount
- $894.5K
- Amount sold
- $882.7K
- First sale
- Jun 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.5MraisedSep 2020 · 1 investors · AgricultureRule 506(b)
▶$1.5MraisedSep 2020 · 1 investors · Agriculture
Rule 506(b)Officers, directors & promoters on the filing
- Matthew G. AposhianExecutive Officer, Director
- Andrew W. LimpertExecutive Officer, Director
- Offering amount
- $1.5M
- Amount sold
- $1.5M
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does FireFly Robotics do?
- FireFly Robotics (FireFly Automatix) builds autonomous robotic systems for turf management, including self-driving mowers used by golf courses and sports fields. Its precision turf robotics serve grounds maintenance operators.
- How much funding has FireFly Robotics raised?
- FireFly Robotics has disclosed $22.2M raised across 13 rounds.
- Where is FireFly Robotics headquartered?
- FireFly Robotics is headquartered in Salt Lake City, US.