Financie, Inc./Japan
2 known investors
Find your way into Financie, Inc./Japan
TEAMRED is a token-based marketing and co-creation community that grew out of the RED° TOKYO TOWER community and now spans entertainment, sports, IP, Web3, and collaboration projects to build the broader "RED" token economy. It centers on the TEAM RED TOKEN alongside related projects like CNP RED and 赤犬赤猫, engaging holders and members to grow value together.
Also known as FiNANCiE · フィナンシェ
Investors · 2
Company profile
researched Aug 2026FiNANCiE operates a Japan-based "token-type SNS" platform on which project owners — athletes and sports clubs, artists, creators, influencers, companies, regional-revitalization initiatives and non-profits — open community accounts and issue their own in-app tokens. Fans purchase tokens as a form of support, converting passive followers into "token supporters" who hold a tradable in-app item, access owner-provided perks, and participate in community decisions. The company states that tokens issued on FiNANCiE are not securities or crypto assets but in-app digital items whose price fluctuates with supply and demand.
The platform bundles free community tools, including limited-access content distribution, live-streaming and event integrations, a user level system reflecting contribution and activity, voting and surveys, and NFTs/digital items. Tokens can be bought and sold on an in-app market after listing, and users who deposit tokens for a set period can earn FNCT (Financie Token), a crypto asset issued by the company, which requires a crypto wallet to receive. Onboarding runs in three steps: application through an owner-account form, same-day community publication after screening, and promotion to full owner status with token issuance and sale rights once thresholds are met — at least 1,000 members/followers gained in the past 180 days and at least 300 new registrations via a designated referral link.
Communities cited on the company site span sports (Avispa Fukuoka, described as Japan's first "sports DAO"; Kamakura Inter), entertainment and IP (Tokyo Dome City fan community, KAMITSUBAKI STUDIO, RED° TOKYO PREMIUM), Web3 and NFT communities (Ninja DAO, a mahjong-to-earn project with Translimit and Tokyo Otaku Mode), business and creator channels (REAL VALUE, Hirofumi Hayashi of the Reiwa no Tora FC Channel, Ikehaya), and entrepreneur-led projects.
Business model
The company runs a platform that intermediates between community owners and fans. Owners retain 80% of proceeds from token sales (funding), paid at the end of the month following the close of a funding round, and receive 2.5% of secondary market trading volume as a fee-based revenue share (rate as of January 2025), paid monthly in arrears; the remaining share accrues to the platform. Account registration and core community functions are free to users, with payment arising on token purchases.
Platform take from token funding sales (owners receive 80% of gross proceeds) and from marketplace secondary-trading fees (owners receive 2.5% of trading volume).
Traction
More than 350 projects and communities operate on the platform, including professional sports clubs, entertainment venues, creative labels and NFT/DAO communities. One featured owner community, the Reiwa no Tora FC Channel led by Hirofumi Hayashi, is described as having raised 120 million yen from corporations across two prior funding rounds on the platform.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Positions itself as Japan's largest challenger community platform built on tokens, with more than 350 projects and communities on the service.
Combines crowdfunding-style fundraising with ongoing community engagement: instead of one-off support or follower counts, supporters hold tradable in-app tokens that unlock perks, voting rights and limited content, creating a continuing two-way relationship. Tokens are structured as in-app digital items rather than securities or crypto assets, so owners and users can issue and trade them without holding crypto.
Technology
A mobile-app and web platform combining community tools (limited content, streaming and event integrations, user levels, voting/surveys, NFTs and digital items) with in-app token issuance and a secondary token market. Users generally do not need crypto wallets; a wallet is required only to receive FNCT, the crypto asset issued by the company that users can earn by depositing community tokens for a set period.
Go-to-market
Prospective owners apply via an owner-account form and are screened before their community goes live the same day; token issuance is unlocked only after member-growth thresholds are met. The company offers free consultation and a dedicated support team that assists owners with community operations, and showcases case studies of existing communities on its site.
Project owners such as professional sports teams, artists, creators and influencers, YouTube-originated communities, companies, regional revitalization projects and NPOs, plus Japan-resident fans who support these communities.
Geography
Operated by a Japanese corporation and focused on Japan. Owners may use the service as Japan-domiciled corporations, while end users are limited to residents of Japan; the app is available only through the Japanese App Store and Google Play, with no official overseas support.
Risks & controversies
The company notes that FiNANCiE tokens are not crypto assets but in-app items subject to price volatility, with no guarantee of future value, and directs users to review official risk disclosures. Token prices move with supply and demand. Service use is restricted to Japan residents. The company states that it maintains segregated management of funds, support handling and an inquiry channel for disputes, with protections set out in its terms of use.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 3
primary sources listed
- Financie, Inc./Japanfinancie.jp · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Financie, Inc./Japan do?
- FiNANCiE is a Japanese token-based social platform where creators, clubs and projects issue tokens to fund and grow fan communities.
- Who are Financie, Inc./Japan's investors?
- Financie, Inc./Japan's investors include W Inc., gumi Cryptos Capital (gCC).
